10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Craft Brewers Alliance Reports First Quarter 2011 Results
Significant financial highlights for the quarter ended March 31, 2011 include:
Net revenues increased $4.8 million, or 18 percent, to $32.3 million compared with the first quarter of 2010
Shipments increased by 19,200 barrels to 147,900
Depletion growth for the first quarter of 2011 was seven percent
Gross profit percentage increased 370 basis points
Selling, general and administrative expenses increased $3.1 million to $9.3 million, reflecting increased sales and marketing efforts
Capital expenditures were $2.0 million as the Company continued to make strategic investments in systems and infrastructure
"Top-line growth was ahead of our expectations, reflecting early successes on the sales and execution fronts. We are excited about our prospects as we move further into the delivery of our new beers and brands, giving our customers expanded opportunities to enjoy our beers. The initial returns for these new beers and packages has been positive, but we recognize that we must continue to build on our achievements," said Terry Michaelson, CBA's CEO. "While we remain resolutely committed to increasing our profitability for the year, our bottom line performance was in line with our expectations and reflective of our aggressive investment against our sales and marketing initiatives.
Net sales for the first quarter ended March 31, 2011 were $32.3 million, an increase of $4.8 million, or 18 percent, from net sales of $27.5 million for the same quarter in 2010. The increase resulted from a combination of factors, primarily the increase in the 2011 first quarter shipments to wholesalers, price increases for the Company's products sold to wholesalers, and an increase in revenues earned from the Company's restaurants and pubs following the merger with Kona Brewing Co. Inc. ("KBC Merger"). An increase in contract brewing revenues in the first quarter of 2011 compared with the corresponding period of 2010 also contributed to the increase in revenues for the period. These factors were partially offset by the absence of fees earned under the alternating proprietorship during the first quarter of 2011 due to the KBC Merger. Alternating proprietorship fees were $2.3 million for the first quarter of 2010.
Total shipments for the first quarter ended March 31, 2011 were 147,900 barrels, an increase of 19,200 barrels, or 15 percent, from 128,700 barrels for the same quarter of 2010, primarily reflecting the increase in shipments to wholesalers and growth in the Company's contract brewing business. Shipments to wholesalers increased 14,600 barrels, or 12 percent, from 122,300 barrels in the first quarter of 2010 to 136,900 barrels in the first quarter of 2011 due to the increased sales and marketing efforts, which began in the fourth quarter of 2010. Shipments under the Company's contract brewing arrangements increased by 3,500 barrels, from 4,800 barrels in the first quarter of 2010 to 8,300 barrels for the first quarter of 2011. Shipments for the first quarter of 2011 included the Company's initial commercial shipments under its contract brewing agreement with FSB. Depletion growth for the first quarter of 2011 was seven percent.
Cost of sales as a percentage of net sales improved 370 basis points in the first quarter of 2011, reflecting the elimination of costs related to the alternating proprietorship, improved capacity utilization and an increased selling price for the Company's products. These favorable factors were partially offset by increased shipping costs due to higher diesel prices in the first quarter of 2011 as compared with the same quarter a year ago.
Selling, general and administrative (SG&A) expenses of $9.3 million for the three months ended March 31, 2011 increased $3.1 million, or 50 percent, from $6.2 million for the corresponding quarter a year ago. This increase was primarily due to an increase in direct costs associated with the Company's sales and marketing activities, as well as SG&A costs for the operations acquired in the KBC Merger. The Company expects SG&A spending to continue at an elevated level for the rest of 2011 as it continues its campaign to penetrate select focus markets and deliver new and exciting beers and packages to consumers.
Cash Flow and Liquidity
Cash provided by operating activities decreased $1.0 million to $1.5 million for the quarter ended March 31, 2011 compared with $2.5 million for the same period in 2010, due in part to the build in inventory to support higher shipment levels. Capital expenditures for the quarter ended March 31, 2011 and 2010 were $2.0 million and $733,000, respectively. The capital expenditures for 2011 include projects designed to enhance and target the core brand offerings and package variety produced at CBA's breweries, and improve its quality assurance and information technology systems, including continuing investments towards a company-wide demand planning and order management system. The Company expects spending on these projects to continue through the remainder of 2011 and to total approximately $4.5 million during this period.
As discussed below, the Company used the $15.3 million received on May 2, 2011, from the sale of its minority interest in FSB to pay off the outstanding borrowings on its line of credit and held a cash balance of $5.6 million as of May 6, 2011.
On May 2, 2011, CBA completed its equity purchase agreement with A-B under which the Company sold its minority interest in FSB to A-B in exchange for its share of the purchase consideration, which totaled $16.3 million, including $15.0 million paid to the Company at closing. CBA also received reimbursement for certain legal and professional fees it incurred in the evaluation of the transaction. The Company expects to record a gain of $10.3 million during the second quarter of 2011 associated with its sale of FSB. In connection with the closing, the Company and A-B amended their distribution agreement to reduce distribution fees for the remaining term of this arrangement, as well as the renewal term, if applicable, beginning January 1, 2019.
The Company estimates that, had the modification to the distribution agreement been in place for the first quarter of 2011, the increase in sales revenues for the first quarter resulting from the reduced distribution fees would have been approximately $770,000. This estimate excludes the effects of the amendment secured in the third quarter of 2010, which reduced distribution fees for qualified shipments. The amount of increase in sales revenues realized for future periods may vary due to the level, timing and geographic distribution of the Company's shipments to A-B in the future. The loss of the Company's share of earnings from FSB will partially offset any increase in sales revenues resulting from the reduced distribution fees. The Company's share of FSB's earnings was $356,000 for the first quarter of 2011.
"While the proceeds realized from the sale of our minority interest in Fulton Street Brewery, LLC immediately strengthened our balance sheet, over the longer term, we will generate significant improvements in our gross margin as a result of the lower distribution fees," said Mark Moreland, CBA's CFO. "This gross margin improvement will allow us to continue our sales and marketing investment in select market opportunities that will drive growth in our market share and revenues, while allowing us to generate positive earnings momentum."
Statements made in this press release that state the Company's or management's intentions, hopes, beliefs, expectations or predictions of the future, including the level or effect of increased SG&A expense, the amount of capital spending and the benefits or improvements to be realized from those capital projects, and the increase in sales revenues resulting from reduced distribution fees payable to A-B, are forward-looking statements. It is important to note that the Company's actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's SEC filings, including, but not limited to, the Company's report on Form 10-K for the year ended December 31, 2010. Copies of these documents may be found on the Company's website, www.craftbrewers.com, or obtained by contacting the Company or the SEC.
About Craft Brewers Alliance
CBA is an independent, publicly traded craft brewing company that was formed with the merger of leading Pacific Northwest craft brewers - Widmer Brothers Brewing and Redhook Ale Brewery - in 2008. With an eye toward preserving one-of-a-kind beers and brands by giving them an opportunity to shine and grow, CBA was joined by Kona Brewing Company in 2010. When Kurt & Rob Widmer founded Widmer Brothers Brewing in 1984, they didn't confine their brewing exploration to strict style guidelines. To this day, Widmer Brothers continues to create craft beers with a unique and unconventional twist on traditional styles that are award winning and please a wide range of craft beer lovers. Redhook began in a Seattle transmission shop in 1981, and those colorful roots are reflected in the brand's personality to this day. The eminently drinkable beers consistently win awards and please crowds across the United States. Kona Brewing was founded in 1994 by the father and son team of Cameron Healy and Spoon Khalsa, who dreamed of crafting fresh, local island brews with spirit, passion and quality. As the largest craft brewery in Hawaii, Kona personifies the laid-back, passionate lifestyle and environmental respect of the Hawaiian people and culture.
|Craft Brewers Alliance, Inc.|
|Condensed Consolidated Statements of Income|
|(in thousands, except per share amounts and shipments)|
|Three Months Ended|
|Less excise taxes||2,663||1,871|
|Cost of sales||23,069||20,605|
|Selling, general and administrative expenses||9,289||6,205|
|Operating income (loss)||(61||)||642|
|Income from equity investments, interest and other, net||369||138|
|Income before income taxes||26||381|
|Income tax provision||10||172|
|Earnings per share:|
|Basic and diluted earnings per share||$||—||$||0.01|
|Weighted average shares outstanding:|
|Total shipments (in barrels):|
|Craft Brewers Alliance, Inc.|
|Condensed Consolidated Balance Sheets|
|Cash and cash equivalents||$||95||$||753|
|Accounts receivable, net||10,356||11,473|
|Deferred income tax asset, net||894||843|
|Other current assets and income tax receivables||3,626||3,531|
|Total current assets||25,109||26,773|
|Property, equipment and leasehold improvements, net||98,817||96,364|
|Intangible and other non-current assets, net||23,475||18,676|
|Accrued salaries, wages, severance and payroll taxes||3,533||4,055|
|Other accrued expenses||1,201||1,623|
|Current portion of long-term debt and capital lease obligations||2,087||1,504|
|Total current liabilities||29,237||29,182|
|Long-term debt and capital lease obligations, net||25,499||23,581|
|Other long-term liabilities||11,274||8,250|
|Total common stockholders' equity||94,308||80,800|
|Total liabilities and common stockholders' equity||$||160,318||$||141,813|
|Craft Brewers Alliance, Inc.|
|Condensed Consolidated Statements of Cash Flows|
|Three Months Ended|
|Cash Flows From Operating Activities:|
|Adjustments to reconcile net income to net cash provided by operating activities:|
|Depreciation and amortization||1,820||1,837|
|Income from equity investments||(356||)||(85||)|
|Deferred income taxes||(24||)||131|
|Other, including stock-based compensation||101||54|
|Changes in operating assets and liabilities:|
|Income tax receivable and other current assets||(392||)||364|
|Accounts payable and other accrued expenses||2,213||1,639|
|Accrued salaries, wages, severance and payroll taxes||(520||)||(377||)|
|Refundable deposits and other liabilities||133||(84||)|
|Net cash provided by operating activities||1,453||2,496|
|Cash Flows from Investing Activities:|
|Expenditures for property, equipment and leasehold improvements||(2,015||)||(733||)|
|Proceeds from sale of property, equipment and leasehold improvements and other||5||44|
|Net cash used in investing activities||(2,010||)||(689||)|
|Cash Flows from Financing Activities:|
|Principal payments on debt and capital lease obligations||(825||)||(365||)|
|Net borrowings (repayments) under revolving line of credit||1,300||(700||)|
|Issuance of common stock||13||—|
|Net cash provided by (used in) financing activities||488||(1,065||)|
|Increase (decrease) in cash and cash equivalents||(69||)||742|
|Cash and cash equivalents, beginning of period||164||11|
|Cash and cash equivalents, end of period||$||95||$||753|
Supplemental Disclosures Regarding Non-GAAP Financial Information
|Craft Brewers Alliance, Inc.|
|Reconciliation of Adjusted EBITDA to Net Income|
|Three Months Ended|
|Income tax provision||10||172|
|Other non-cash charges||-||29|
The Company has presented Adjusted Earnings before Interest, Taxes, Depreciation and Amortization (“Adjusted EBITDA”) in these tables to provide investors with additional information to evaluate our operating performance on an ongoing basis using criteria that are used by the Company’s management and because it is frequently used by the investment community to evaluate companies with substantial financial leverage. The Company defines Adjusted EBITDA as net earnings before interest, income taxes, depreciation and amortization, stock compensation and other non-cash charges, including net gain or loss on disposal of property, plant and equipment. The Company uses Adjusted EBITDA, among other measures, to evaluate operating performance, to plan and forecast future periods’ operating performance, and as an incentive compensation target for certain management personnel.
As Adjusted EBITDA is not a measure of operating performance or liquidity calculated in accordance with generally accepted accounting principles in the United States of America (“GAAP”), this measure should not be considered in isolation of, or as a substitute for, net income, as an indicator of operating performance, or net cash provided by operating activities as an indicator of liquidity. The use of Adjusted EBITDA instead of net income has limitations as an analytical tool, including the inability to determine profitability; the exclusion of interest expense and associated cash requirements, given the level of the Company’s indebtedness; and the exclusion of depreciation and amortization which represent significant and unavoidable operating costs, given the capital expenditures needed to maintain the Company’s operations. We compensate for these limitations by relying on GAAP results. Our computation of Adjusted EBITDA may differ from similarly titled measures used by other companies. As Adjusted EBITDA excludes certain financial information compared with net income and net cash provided by operating activities, the most directly comparable GAAP financial measures, users of this financial information should consider the types of events and transactions which are excluded. The table above shows a reconciliation of Adjusted EBITDA to net income.
24 May. 2011