The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
US. Craft Brewers Alliance Names Andrew Thomas President of Commercial Operations
"We are pleased to welcome Andy officially to our team as he has been an instrumental advisor for the past 18 months and a driving force in the progression of our brands," said Terry Michaelson. "His industry knowledge and expertise is an ideal fit for CBA's culture and goals, particularly in reinforcing our commitment to craft and the high-end beer market. Andy further accelerates CBA's growth strategy of building our brands through more quality craft beer offerings and new beer experiences for our consumers."
Thomas has more than 20 years of experience in consumer packaged goods and the beverage industry. He recently served as an independent marketing and strategy consultant and senior adviser to The Monitor Group. Andy spent more than 12 years at Heineken International, working with brewers and beers in more than 55 countries across four continents, most notably as president & CEO of Heineken USA from 2005 - 2007.
"As an avid beer lover, I am excited to join an outstanding brewing company like Craft Brewers Alliance, which combines great brands like Kona, Redhook and Widmer Brothers, with an industry-leading team and valuable wholesale partners," said Andy Thomas. "CBA has an incredible opportunity to accelerate its growth by connecting more closely to our consumers through brand enhancement, a broad portfolio of craft beers and operational excellence. I look forward to taking a leadership role in that effort and enjoying the great beer."
Andy holds an MBA in marketing and finance from the Simon Graduate School of Business at the University of Rochester, and he graduated magna cum laude with a Bachelor of Science in business administration from Bryant University. Andy is a native of Massachusetts and an avid Boston sports fan.
About Craft Brewers Alliance
CBA is an independent, publicly traded craft brewing company that was formed with the merger of leading Pacific Northwest craft brewers -- Widmer Brothers Brewing and Redhook Ale Brewery -- in 2008. With an eye toward preserving one-of-a-kind beers and brands by giving them an opportunity to shine and grow, CBA was joined by Kona Brewing Company in 2010. When Kurt & Rob Widmer founded Widmer Brothers Brewing in 1984, they didn't confine their brewing exploration to strict style guidelines. To this day, Widmer Brothers continues to create craft beers with a unique and unconventional twist on traditional styles that are award winning and please a wide range of craft beer lovers. Redhook began in a Seattle transmission shop in 1981, and those colorful roots are reflected in the brand's personality to this day. The eminently drinkable beers consistently win awards and please crowds across the U.S. Kona Brewing Company was started in the spring of 1994 by father and son team Cameron Healy and Spoon Khalsa, who had a dream to create fresh, local island brews made with spirit, passion and quality. As the largest craft brewery in Hawaii, Kona personifies the laid-back, passionate lifestyle and environmental respect of the Hawaiian people and culture.
3 Jun. 2011