Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Small brewers say they’re victims in Miller-Bud war
The Legislature's Joint Finance Committee last week approved a measure aimed at keeping Anheuser-Busch Inc. from aggressively moving into Wisconsin by preventing brewers from owning wholesale distributors.
Tim Roby, spokesman for the Wisconsin Beer Distributors Association, said the move would prevent Anheuser-Busch, makers of Budweiser products, from buying up distributors across Wisconsin to drastically increase its presence in a market dominated now by MillerCoors.
"We believe everything that small craft brewers can do today, they'll be able to do once the bill is signed and passed into law," he said.
Local brewers, including Don Zamzow of Bull Falls Brewery, insist that a number of the proposed changes could stifle a now-booming craft beer industry.
"On the surface it all looks well and good as a turf war between those two big guys," Zamzow said. "But it doesn't take long to get to craft beers."
The measure allows brewers that make 300,000 barrels of beer to continue to distribute their own beer, as Bull Falls does, but would prohibit a small brewery from having two retail licenses. A brewer could keep one of its retail licenses if it had the license before Jan. 1, 2011.
Zamzow said that without its retail license, Bull Falls would have struggled to get started. The brewery still makes 80 percent of its money in its own bar on Wausau's east side, and at one time almost all of its sales came from the taps before it found places that would stock Bull Falls beers.
"I can guarantee you there won't be a (new) startup," he said.
Zamzow said legislators need only to add a blanket exemption to the bill that excludes small beer makers from the changes. Several legislators who sit on the Joint Finance Committee did not return phone messages last week to comment.
Kevin Eichelberger, brewmaster at Red Eye Brewing Co. in Wausau, said his restaurant-brewery might not see immediate changes, because he operates under a different type of license. But stifling wholesale distribution ultimately could hurt the business if Red Eye decides to distribute more of its beer in the future.
"I don't want to be told somewhere down the road that 'Hey, you're not going to be able to do this or that,'" he said.
6 Jun. 2011