10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. Michigan Brewing Company to Create New Fenton Trademark Beer
The Fenton Fire Hall Brewery will feature a new local beer, said Bobby Mason, president of Michigan Brewing Company. The new brew, to be created in Fenton, will be manufactured at Michigan Brewing Company's Webberville location if it becomes popular. Then it could become available around Michigan and the rest of the U.S.
Fenton City Council's approval was in support of microbrewer, small wine maker and small distiller licenses. The licenses, with this local support, will go to the Michigan Liquor Control Commission for its decision. No entertainment permit is included, and Michigan Brewing Company will request an outdoor service patio license, Mason said.
Michigan Brewing Company has an agreement with the Fenton Downtown Development Authority (DDA), to open a restaurant and pub at the old fire hall at 201 S. LeRoy St., by July 2012. Its microbrewery license allows it to produce up to 30,000 gallons of beer annually, and the small wine maker license allows for the production of up to 50,000 gallons of wine. The small distiller license includes the manufacture of brandy, and means the company cannot exceed 60,000 gallons annually of all brands combined.
Fenton Police Chief Rick Aro said the licenses allow for free samples at the manufacturing premises are allowed, and the Fenton Fire Hall Brewery can serve drinks to patrons on the premises or for take-out. Plans are for high quality food and a pub atmosphere.
Mason said the Fenton Fire Hall Brewery will not produce drinks for wholesale. The location will have stainless steel equipment and copper tanks for its small-scale brewing operation. In addition, they plan to restrict brewing to four days per week Wednesdays through Saturdays, with none on Sundays.
Councilwoman Cheryl King asked whether the hours of operation work with the Fenton United Methodist Church nearby. She appreciates them all working together, King said.
"Good things take time," Mason said.
The location will be open for lunch and dinner. In Webberville, Michigan Brewing Company's restaurant is normally open until 11 p.m., and until midnight on weekends and during the summer. In winter, hours are cut back.
Mason has no criminal history or other concerns that would prevent him from receiving the license, Aro said. In addition, Michigan Brewing Company has a good reputation with law enforcement at its other businesses.
"Thank you, we look forward to having you," Mayor Sue Osborn told Mason.
In addition, council approved the transfer of a liquor license to Beale St. Smokehouse BBQ, 2461 North Road. The Michigan Liquor Control Commission needed council's approval in order to proceed with its decision.
The new owners of the restaurant, Lisa Reading, Phillip Canup and Steven Pender made the request. Their plans are continue the family-style restaurant, and serve drinks. In addition, they asked for, and council approved, a new entertainment permit to provide "blues style" music for their patrons.
Fenton police's background investigation found nothing that would prevent approval, Aro said.
15 Jun. 2011