The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
US. Michigan Brewing Company to Create New Fenton Trademark Beer
The Fenton Fire Hall Brewery will feature a new local beer, said Bobby Mason, president of Michigan Brewing Company. The new brew, to be created in Fenton, will be manufactured at Michigan Brewing Company's Webberville location if it becomes popular. Then it could become available around Michigan and the rest of the U.S.
Fenton City Council's approval was in support of microbrewer, small wine maker and small distiller licenses. The licenses, with this local support, will go to the Michigan Liquor Control Commission for its decision. No entertainment permit is included, and Michigan Brewing Company will request an outdoor service patio license, Mason said.
Michigan Brewing Company has an agreement with the Fenton Downtown Development Authority (DDA), to open a restaurant and pub at the old fire hall at 201 S. LeRoy St., by July 2012. Its microbrewery license allows it to produce up to 30,000 gallons of beer annually, and the small wine maker license allows for the production of up to 50,000 gallons of wine. The small distiller license includes the manufacture of brandy, and means the company cannot exceed 60,000 gallons annually of all brands combined.
Fenton Police Chief Rick Aro said the licenses allow for free samples at the manufacturing premises are allowed, and the Fenton Fire Hall Brewery can serve drinks to patrons on the premises or for take-out. Plans are for high quality food and a pub atmosphere.
Mason said the Fenton Fire Hall Brewery will not produce drinks for wholesale. The location will have stainless steel equipment and copper tanks for its small-scale brewing operation. In addition, they plan to restrict brewing to four days per week Wednesdays through Saturdays, with none on Sundays.
Councilwoman Cheryl King asked whether the hours of operation work with the Fenton United Methodist Church nearby. She appreciates them all working together, King said.
"Good things take time," Mason said.
The location will be open for lunch and dinner. In Webberville, Michigan Brewing Company's restaurant is normally open until 11 p.m., and until midnight on weekends and during the summer. In winter, hours are cut back.
Mason has no criminal history or other concerns that would prevent him from receiving the license, Aro said. In addition, Michigan Brewing Company has a good reputation with law enforcement at its other businesses.
"Thank you, we look forward to having you," Mayor Sue Osborn told Mason.
In addition, council approved the transfer of a liquor license to Beale St. Smokehouse BBQ, 2461 North Road. The Michigan Liquor Control Commission needed council's approval in order to proceed with its decision.
The new owners of the restaurant, Lisa Reading, Phillip Canup and Steven Pender made the request. Their plans are continue the family-style restaurant, and serve drinks. In addition, they asked for, and council approved, a new entertainment permit to provide "blues style" music for their patrons.
Fenton police's background investigation found nothing that would prevent approval, Aro said.
15 Jun. 2011