Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Lawmakers seek veto of provision affecting craft brewers
“Wisconsin is known for its breweries and allowing small craft brewers to own their own taverns will highlight their product,” said state Sen. Glenn Grothman (R-West Bend). “This is the type of provision that should have been dealt with in a separate bill. It was complicated and the thriving craft brew industry did not participate in drafting this provision.”
Supporters of the provision, which include MillerCoors MillerCoors
Follow this company LLC, claim the legislation is needed to stop St. Louis-based Budweiser and Bud Light brewer Anheuser-Busch Cos. Anheuser-Busch Cos.
Follow this company from buying wholesale distributors in Wisconsin. The vote sends a strong message to the nation’s dominant brewer, which has been pursuing a national agenda to develop so-called brewery branches throughout the country, backers of the provision said.
Chicago-based MillerCoors operates a major brewery and administrative offices on Milwaukee’s west side and is Anheuser-Busch’s main rival in the U.S. market.
However, many of the state’s craft brewers have voiced opposition to the measure, claiming that the current system has helped foster their growth.
The provision “sends the wrong message to nascent businesses” and restricts possible avenues of growth, said state Sen. Pam Galloway (R-Wausau).
“It was particularly disturbing in that it came out of the blue with no time for craft brewers to respond,” Galloway said.
The Wisconsin Brewers Guild, which represents craft brewers, is against the legislation. The guild opposes a long line of supporters that include the Wisconsin Beer Distributors Association Wisconsin Beer Distributors Association
Follow this company , the Tavern League of Wisconsin Tavern League of Wisconsin
Follow this company , the Wisconsin Grocers Association Wisconsin Grocers Association
Follow this company , the Wisconsin Petroleum Marketers & Convenience Stores Association, the Wisconsin Wine & Spirits Institute and MillerCoors.
The provision combines the brewer’s permit and wholesale and retail licenses into a single permit under state — not municipal — control that effectively bans brewers from having ownership stakes in wholesale distributors. Under the current law, brewers must obtain three separate licenses — a brewer’s permit, a wholesaler’s license and retail license.
The legislation prohibits wholesale distributors from investing in a brewery, but grandfathers in any existing deals. Breweries that produce fewer than 300,000 barrels of beer each year could sell their own product without a distributor.
Elected officials “were not given adequate information before we were forced to vote on this provision,” said state Sen. Robert Jauch (D-Poplar), a member of the Legislature’s Joint Finance Committee.
Small businesses, including craft brewers, are leading Wisconsin’s economic recovery, said state Rep. Evan Wynn (R-Whitewater).
“Wisconsin should be moving in a business-friendly direction and not legislating more needless government regulation,” Wynn said.
The state has “no business punishing these small entrepreneurs,” the group of seven legislators stated in a letter to Walker.
The budget provision will force brewers to change their business models and “hurt their chances of survival,” they said.
Walker's office said the governor will consider the veto request, but did not take an immediate stance.
“We’ll evaluate that provision and make any veto-related announcements once the decisions have been finalized,” Walker spokesman Cullen Werwie said.
23 Jun. 2011