Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
US. Brewers Association Federal Tax Efforts Featured on Fox Business
Pease appeared on this national program on Wednesday, June 29, fielding questions from Fox Business host Charles Payne about the Federal excise tax bills in the House and the Senate, as well as the formation of the Senate Small Brewers Caucus.
“This interview is an indication that the BA’s—and our members’—efforts are gaining the attention of the American media,” said Charlie Papazian, BA president. “More and more mainstream outlets are recognizing the impact of small craft brewers in creating Main Street jobs and contributing in small and big ways to the recovery of the American economy.”
Status of the Federal Tax Bills
Currently, there are 90 co-sponsors in the House for H.R. 1236, with 16 Representatives serving on the powerful Ways & Means Committee. There are 35 co-sponsors in the Senate for S. 534, with 11 Members serving on the Senate Finance Committee.
The bills enjoy truly bipartisan support, with H.R. 1236 co-sponsored by 40 Republicans and 49 Democrats, and S. 534 co-sponsored by 15 Republicans, 20 Democrats and 1 Independent.
The House Small Brewers Caucus, an important forum in Washington for the small brewing community, comprises 44 Republicans and 48 Democrats. A Senate Small Brewers Caucus was formed earlier this month, indicating further support in the nation’s capital for Main Street, small brewing businesses.
August Recess An Opportunity
Congress is in session until August 9, at which time the body recesses until September 6. The August recess is an ideal time for BA members to invite their Representative or Senator to visit their brewery. These visits afford the chance to tell the brewery’s story and educate members of Congress about the challenges that Brewers Association brewery owners face in owning and operating small businesses.
5 Jul. 2011