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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


UK. Craft Beer Co in talks over rollout

The Craft Beer Co, the specialist beer-bar concept launched by award-winning licensee Martin Hayes, is believed to be in talks with a number of interested parties regarding funding to roll out the brand to further sites in London and nationally.

The first Craft Beer Co launched last month in Clerkenwell, central London, and stocks the biggest range of craft beers in the UK, with 16 handpumps for British ales, 21 international beers on keg and around 300 bottled beers.

Hayes, who also operates the Cask Pub & Kitchen in London’s Pimlico, said: “I always viewed Craft Beer Co as a true brand and one that could be rolled out across the country.

“To that end, it has been no surprise to me that I am being approached by a number of parties about expanding the brand in London and beyond.”

“It’s been great watching people’s enthusiasm for the concept and I have no doubt people will show the same enthusiasm as we grow.

“There’s a craft-beer revolution out there and it only shows signs of gaining further momentum, putting the brand in a great spot to showcase the wonderful craft brewers we have in the UK, as well as many more stunning beers from around the world. We’re not just selling beer here, we’re fuelling a movement.”

Hayes said the biggest challenge the business faced was finding the right sites

16 Aug. 2011



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