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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

USA: Surly Brewing can choose from several sites to build new $20 million brewery

Surly Brewing Company, a popular craft beer brewery based in Brooklyn Center, Minnesota, searches for a new site to build a $20 million destination brewery, with a restaurant and beer garden. The cities of Minneapolis, St. Paul, Brooklyn Park, Brooklyn Center, Elk River and Chaska are all lobbying to be the brewery’s new home. Earlier this year the Minnesota state Legislature changed a law that said only small brewpubs making fewer than 3,500 barrels a year could sell their micro-brews on site. Surly was too big to qualify, so with heavy lobbying by Surly fans the new law was passed and allows now also larger breweries to sell their beer on site.

This paves the way for Surly to look for a new site with at least six acres and a location that could accommodate both a commercial and manufacturing facility. So far the brewery has not taken a final decision where to relocate.

12 Sep. 2011



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