The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Bell’s Brewery Inc. expects new 200-barrel brewhouse to begin operation in January
Laura Bell, marketing director for Bell's, said the installation is part of a $17 million project to add the brewhouse, which will replace the 50-barrel brewhouse built in 2002, as well as add a fermentation cellar, update mechanical equipment, and build a new employee area and parking lot at the Comstock Township facility.
Bell said more large equipment is expected to arrive in the coming months with the brewhouse set to be up and running by January.
"This is a big day to start assembling some of the new brewhouse vessels," she said last week. "It was pretty exciting for us."
Bell said the old facility was at the "absolute maximum this brewhouse could do."
View full sizeJohn Mallett, Bell's Production Manager, and Laura Bell look at the development of the Comstock Township's plant expansion project.
"We're doing OK with filling orders now," she said. "But the demand for the beer is more than we can make right now."
Bell said the brewery has made 133,000 barrels so far this year — an 18 percent increase from this point last year — and she expects to make at total of about 180,000 barrels by the end of 2011. That is a projected increase of nearly 17 percent. Bell's produced just under 154,000 barrels in 2010.
The new brewhouse will allow Bell's to make more than 500,000 barrels annually, according to Bell's production manager John Mallett.
This is part of a $52 million investment over the next six years the beer maker announced during its 25th anniversary in the fall. The brewhouse will also help the company's production as it plans to roll out beer in cans at some point in the first half of 2012, Laura Bell said.
Laura Bell said the expansion means the brewery can begin to explore "new territory," although specific locations haven't been decided.
Laura Bell said the large tanks, weighing about 9,000 pounds each, were made by the German manufacturer Huppmann, which was acquired by GEA Brewery Systems in 2006. Huppmann's manufacturing facility in Hudson, Wis., made all the fermentation equipment, while more specialized parts portions of the project will come from the company's German facility.
The tanks were shipped across Lake Michigan on the S.S. Badger.
"The logistics of getting these tanks here is pretty interesting," Laura Bell said.
As for the remaining more than $30 million in investment, Laura Bell said more projects are to come, while some of the money will go toward hiring staff to run the new brewhouse.
21 Sep. 2011