Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Bell’s Brewery Inc. expects new 200-barrel brewhouse to begin operation in January
Laura Bell, marketing director for Bell's, said the installation is part of a $17 million project to add the brewhouse, which will replace the 50-barrel brewhouse built in 2002, as well as add a fermentation cellar, update mechanical equipment, and build a new employee area and parking lot at the Comstock Township facility.
Bell said more large equipment is expected to arrive in the coming months with the brewhouse set to be up and running by January.
"This is a big day to start assembling some of the new brewhouse vessels," she said last week. "It was pretty exciting for us."
Bell said the old facility was at the "absolute maximum this brewhouse could do."
View full sizeJohn Mallett, Bell's Production Manager, and Laura Bell look at the development of the Comstock Township's plant expansion project.
"We're doing OK with filling orders now," she said. "But the demand for the beer is more than we can make right now."
Bell said the brewery has made 133,000 barrels so far this year — an 18 percent increase from this point last year — and she expects to make at total of about 180,000 barrels by the end of 2011. That is a projected increase of nearly 17 percent. Bell's produced just under 154,000 barrels in 2010.
The new brewhouse will allow Bell's to make more than 500,000 barrels annually, according to Bell's production manager John Mallett.
This is part of a $52 million investment over the next six years the beer maker announced during its 25th anniversary in the fall. The brewhouse will also help the company's production as it plans to roll out beer in cans at some point in the first half of 2012, Laura Bell said.
Laura Bell said the expansion means the brewery can begin to explore "new territory," although specific locations haven't been decided.
Laura Bell said the large tanks, weighing about 9,000 pounds each, were made by the German manufacturer Huppmann, which was acquired by GEA Brewery Systems in 2006. Huppmann's manufacturing facility in Hudson, Wis., made all the fermentation equipment, while more specialized parts portions of the project will come from the company's German facility.
The tanks were shipped across Lake Michigan on the S.S. Badger.
"The logistics of getting these tanks here is pretty interesting," Laura Bell said.
As for the remaining more than $30 million in investment, Laura Bell said more projects are to come, while some of the money will go toward hiring staff to run the new brewhouse.
21 Sep. 2011