Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
US. New brewery to focus on lagers
Tom Bull and Alan Jagger have launched Bull Jagger Brewing Co. in a 1,500-square-foot facility in Portland's Riverside Industrial Park to make lagers, which they say is rare among microbrews.
"Tom and I love lagers," Jagger says. "And we saw a void. Most of the microbrews are making ales, and we thought Maine could use a new lager."
The difference between lagers and ales lies in the yeast strains used and the temperatures at which the yeast ferments, according to Bull.
The men are starting their business, at 1 Industrial Way, by making one beer, called Portland Lager, which will go on sale in the next couple of weeks, the owners say. They're planning to introduce it at Portland's Harvest on the Harbor Oct. 20-22, an annual festival of local food and drink.
Bull Jagger will try to take advantage of the national trend of rising microbrew sales. Maine now has about 25 microbreweries, according to the Maine Brewer's Guild, with a handful starting up just in the last two years. The sector is growing quickly, posting a 12% increase in sales nationwide in the first half of 2010, compared to 9% growth during the same period in 2009, according to the Brewers Association, a national trade group.
Bull says he's been brewing beers locally for about 20 years, working with some of Portland's breweries. Jagger describes himself as an entrepreneur who tasted Bull's lager recipe and fell in love with it.
In time, they say they'll introduce other German lagers, such as a schwarzbier, or black beer. "We'll exploit our unique niche of a lager," Jagger says.
The two hope to sell 400 barrels of beer their first year, or roughly 90,000 bottles. Their beer will be sold at restaurants, bars and high-end retail shops, and will be distributed by Mariner Distributors in Portland.
19 Oct. 2011