10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. Brewery Incubator Launches Brewpub Kickstarter
As befits the project, the rewards offer a tempting array of options for beer lovers, which will be honored whether or not the campaign reaches its goals. Backers who pledge $50 will be invited to private tasting events. At the $150 level, there's a ticket to a beer pairing dinner. There are increased dinner and tasting options as the dollar amounts increase. For $10,000, a backer can choose to have his or her name tattooed onto the founder of his choice, Lucrece Borrego or Jesus Acosta, neither of whom have any tattoos.
To raise awareness and build excitement, they're hosting a series of events this week. The first is a bottle share that happens tonight at 7:00 p.m. There's also a farm to pint dinner on Friday and a New Year's Eve party.
A Revolutionary Idea in Craft Brewing
We are creating the world's first co-working brewery and incubator to foster the development of craft breweries by providing a pilot facility, tap room, support network and audience accessible to all aspiring brewers.
We cultivate these nano-breweries through business workshops, networking events, co-marketing, investor pitches and co-working until they are fully ready to launch their own brewery. Most importantly we give them access to a professional commercial brewing system and a beautiful tap room where they can sell their beer as professional breweries to establish customer base prior to launching.
We aspire to serve as a venue for experimental brews and new collaborations, promoting industry innovation and education.
More than a brewery, we aim to create a community hub for craft beer locals. Our pub will cater to members. We will host classes, tastings, tours and community brew-ins. We will sponsor homebrew clubs and competitions.
We are boldly going where no craft brewery has gone before... to the people!
We're on Kickstarter to Create a True Community Collaboration
All of our member brewers and many others from the local brewing community have come together to create amazing Kickstarter rewards and fundraising events for this campaign. We want this to be a true community effort and are inviting all of our Backers in the area to taste our beers and enjoy some pretty awesome events. We want you to know that we appreciate your support, regardless of funding.
If we reach our funding goal, we will place the order for our brew system, focus on delivering rewards and plan on opening Spring 2013. If we meet our stretch goals, we will open sooner, bring on more brewers and bring you even better beer!
If we don't meet our goal the project will not be funded and you will not be charged. BUT, we want you to be able to give our Reward experiences as Holiday Presents so we guarantee certificate delivery for all experiences by December 22 and will honor each certificate regardless of our Kickstarter Campaign's funding. We want you to have them!
Our Investment and Yours: Where the Money Will Go
We have already invested our life savings in our beautiful facility, which we've built out together from the ground up over the last two years. We're coming to Kickstarter to directly fund our commercial brewing equipment but also want to show you what we're investing ourselves.
- $10,000: 2 Barrel Brewing System
- $7,500: Four Founding Member Fermentors
- $5,000: Cost of Supplies for Kickstarter Rewards
- $1250: Kickstarter Fees
- $1250: Credit Card Processing Fees
- If we raise $30,000 the additional $5,000 (less fees) will buy Fixtures and Supplies for Tap Wall Build-out.
- If we raise $32,500 the additional $2,500 (less fees) will buy a glycol chilling system to run our beers to the taps (plenty of storage for aging beers!)
- If we raise $35,000, the additional $2,500 (less fees) will pay for supplies for us to build an outside seating area for stunning views of downtown and cigar smoking.
- If we raise $40,000, the additional $5,000 (less fees) will allow us to buy materials to build awesome reclaimed material tables and barstools.
- If we raise $42,500, the additional $2,500 (less fees) will buy our opening line-up of kegs so we have plenty of kegs to age big beers.
- If we raise $45,000, the additional $2,500 (less fees) will go to rum, whiskey and bourbon barrels to age our beers. Yes, you'll be invited to the special cask tappings as Backers!
- Any additional funds will go towards more fermentors and if possible, even more taps and more members!
We Want to Emphasize:
- The Kitchen Incubator is a successful concept that is already up and running. We've proven that we know how to run a business and that we're willing to invest all that we have.
- Backing the Brewery Incubator is directly backing five other breweries at the same time and many other breweries!
- We have spent the last year developing this idea - making the right connections and figuring out how it will work. We are ready to launch right now!
- We have already invested in the facility, moving forward with licensing and developing our brewers. This Kickstarter Campaign is a true catalyst to push forward the final and critical component of our Incubator: a professional commercial brewing set-up.
Revitalizing Historic Downtown Houston
Our brewpub is in a 1912 historic building in the heart of Houston. Over the last two years we've lovingly restored the space, taking the pub area back to its historic routes - original ceilings, floors and brick walls. The iconic copper lighting display created by Jesus has become a signature piece in the downtown skyline and even inspired a similar lighting installation in a downtown restaurant.
Historic Downtown is a unique space that is important to Houston, yet much of the neighborhood continues to sit empty. We believe that this unique concept has the potential to act as a catalyst to help bring new life to the Historic District. We are already active in the neighborhood helping plan and market events for the entire District. Together with several new concepts that plan to open in the next few months, we can truly revitalize historic Downtown.
The Founding Member Brewers
We've spent the last six months honing in on the aspring brewers that have gone on to form the initial League of Extraordinary Brewers. Each week we will provide an update with an interview of one brew member.
RISKS AND CHALLENGESLearn about accountability on Kickstarter
We are committed to opening the Incubator as quickly as possible. As we are already paying rent on our commercial space and do not charge rent to our member brewers, we must act fast to get the pub up and running.
However, we are dependent on federal licensing to open a brewpub. While we've started this process, we have almost no control over how long it may take.
What we can promise you is that if licensing is taking too long, we will go ahead and open as a Craft Beer bar and continue to host private events where our Backers and new supporters can come enjoy our beers. We will still open up our equipment to members and the community for classes and collaboration research and development.
All projects involve risk, but we've taken steps to minimize them as best as possible. We want to assure you that you will never be dissapointed as a Backer of the Brewery Incubator.
12 Dec. 2012