Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Craft Beer Growth Pushes Number Of Breweries In U.S. Higher Than Ever Before
In many other industries, it wouldn't be unusual to set a record of this sort. There are probably more companies that make video games, ice cream and air conditioners than ever before, too.
But the rapid growth in the number of breweries open within U.S. borders has been the most striking proof of the country's craft beer revolution for at least two decades. Breweries have been sprouting like kudzu across the country, attracting plenty of media attention.
Yet every plaudit about the growth of craft beer up until now has called for an asterisk. There were more craft breweries open than at any time -- since Prohibition.
That's because at the turn of the 20th century, there were thousands of breweries operating in the U.S., but the 1919 passage of the Eighteenth Amendment sent that number plummeting to near zero. There was a healthy bump in the total after Prohibition, only to be followed by a gradual winnowing of contenders thanks to the efforts of a few gigantic beer corporations to yoke the entire beer market into a few brands: Bud, Coors, Miller et al.
By the industry's post-Prohibition nadir in 1979, there were just 44 breweries operating in the United States, according to Beer Institute data. Growth was subdued but significant in the '80s, as the pioneers of craft beer, such as Sierra Nevada in California, started to inspire imitators. By 1993, there were nearly 500 breweries making beer in America, the most since World War II. The explosion has continued since then, with an average of about 115 breweries opening every year since 1990 -- eventually reaching the all-time record set in 2012. Here's a chart from the Beer Institute illustrating that growth:
Most of the 2300 breweries that have opened in the past two decades still produce a tiny fraction of amount the beer that their corporate rivals brew. And because sales of major brands have long been on the decline, the American beer market actually shrank consistently in dollar value for years -- though it's grown a bit so far in 2012.
The recent history of the American beer industry, in other words, is one of increasing competition and diversity, but not increasing size -- which, to judge by the beer selection in almost any respectable grocery or liquor store in the country, is terrific for drinkers of American beer.
14 Dec. 2012