Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Move over pitchers, beer now in growler
"Everything begins with a personal passion," explained Ankur Jain, the chief beer evangelist of B9 Beverages that has launched the brand.
After schooling at DPS Mathura Road here, Jain went to college in Chicago and worked briefly at Motorola before starting his first company in New York in the healthcare management space. During his time in New York, his office was down the street from the iconic Brooklyn Brewery, run by former Associated Press reporter Steve Hindy, where he spent most of his Friday evenings recuperating from the week and discovering fine beer.
He sold his startup in 2007 and moved back to his homeland "only to find that there were not many beers worth drinking in India".
Enter Cerana, now renamed B9, a company he founded in 2009 and started importing some of his favourite beers, "bringing much-needed relief to a parched country".
"I imagined a trendy, unorthodox beer that was Indian at heart and thus was born Bira 91. Since then, I have been evangelising the cause of craft beer with the belief that everyone deserves better beer," Jain told IANS.
What then differentiates the two variants of Bira 91 from the other brands available in the market?
Well, the White variety is a deliciously different wheat beer with low bitterness and a hint of spicy citrus with a soft finish. The Blonde variety is a sparkling contrast to the mass market beer. Rich in colour and made with the choicest two-row barley, extra malty and high-hopped with a delicate aroma, this flavourful lager would be equally comfortable at a master chef's table or at a casual evening out with friends.
"Along with our Belgian brewmaster, we sampled 50 batches before arriving at a taste that works. It took us six months," Jain explained.
What then makes Bira 91 tick?
"The most pristine, earthy water, the sturdiest and choicest barley and wheat, flavoured with a blast from the most delicate hops and restless, manic yeast. There are the secret ingredients of spirit, mystery, mythology, passion, and a turbulent chaos full of vitality, energy and creativity. India has these secret ingredients in abundance," Jain said.
"There's also live yeast in the beer so the fermentation is continuing even as the beer is in the bottle or cask. This second fermentation makes the beer taste fresher," he added.
Why the Belgian brewmaster?
"Belgium is the hub of innovation in brewing beer. Some of the oldest breweries are in abbeys. The monks pray six times a day and make beer in between. In fact, one of my most memorable experiences has been staying in the dorm of the abbey at Chinmay, waking up at 5 a.m. and then heading to the breakfast room for a beer with the monks.
"But we are a totally Imagined-in-India brand," Jain said.
Why the name Bira 91?
"Well, Bira means 'brother' in north India and variants of this in other parts of the county. Our mascot is a monkey because most of us have a monkey inside us. Oh, and 91 is India's ISD country code," Jain said
How come the Growler?
"Pitchers are passe because of their wide mouths. The Growler's narrow neck helps in keeping the beer fresh and chilled and also makes you want to drink it soon. The amber coloured glass protects the beer from excess light, thus preserving the integrity of the brew. It not only makes for a fun night but is also a visual delight that excites your taste-buds," Jain said.
14 Dec. 2015