The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
China. Empire Brewing Co. in Syracuse launches second ‘tea beer’ venture with China
The new beer - Kuding-Ta IPA - is flavored with the bitter kuding herb, the leaf of the Chinese holly plant, plus New York-grown Chinook hops.
It's part of plan to grow the Empire Brewing Co., which operates an Armory Square brewpub and is currently building one of New York's largest craft breweries off Route 13 in Cazenovia.
The goal is to expand Empire's brand identity beyond the Empire State -- and into the world's largest economic market.
In Central New York, Kuding-Ta IPA will available in about two weeks on tap at Empire's Armory Square brewpub, 120 Walton St. At the same time, a Chinese-made version will debut in the brewpubs operated by Panda Brew of Beijing.
The beer will then be made by Panda Brew in China. The company has 4 brewpubs and sells packaged beer in 40 Chinese cities.
"It's a way to get our name into the Chinese market, and get Panda Brew's name out here,' said Empire Brewing owner David Katleski.
The joint venture with Panda Brew is the second collaboration between Empire and a Chinese company. The first collaboration, with China's Jingwei Fu Tea company, produced a beer called Two Dragons Ale. It debuted at the Syracuse brewpub in February.
Both grew out of a trip Katleski took to China in 2014 with a delegation sponsored by CenterState CEO, a local business development group.
The difference: Jingwei Fu is a tea company but not a brewer like Panda. Empire is gearing up to produce Two Dragons at an as-yet-unnamed Upstate New York brewery for the Chinese market.
The Kuding-Ta IPA will be brewed independently by both Empire and Panda.
Empire head brewer Tim Butler had been discussing the formulation of the new beer for the past several weeks, over the messaging service Wechat, with Panda co-founder and brewer Pan Dinghao. They didn't finish the final recipe until meeting early Tuesday, hours before the beer went into the brew kettle.
The beer will be a light golden ale, Butler said. The kuding herb offers enough bitterness and unique flavor and aroma that the brewers decided to only use it for the brewing, saving the New York Chinook hops for a late addition to give the beer an American hop aroma.
Kuding, Pan said, has a taste that starts very bitter but mellows over time. In China, kuding is also used for medicinal purposes, including reported benefits to eyesight, blood pressure and a reduction in the aging process.
Pan joined fellow Panda Brew founder Kurt (Yu) Xia in Syracuse Tuesday for the brewing of the first batch of Kunding-Ta IPA.
They will also take a tour of the Empire Farmstead Brewery, which is under construction off Route 13 just south of the Lorenzo State Historic Site in Cazenovia. Katleski is hoping to start production there by May.
The new brewery will have a 60-barrel brewhouse, which will land it among the ten largest in New York state. (A barrel is 31 gallons). It will be able to produce about 70,000 barrels a year, compared to the 1,200-barrel annual capacity at Empire's Armory Square brewhouse. (In the meantime, Empire is producing beer under contract at Brooklyn's Greenpoint Beer Works to meet its demand).
23 Dec. 2015