Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Mumbai’s Gateway Brewing: Say hello to a chilled coffee beer
What happens when you infuse an Indian stout with a single estate coffee from southern India? You get Kaapi. But, first. in case you are unfamiliar with different styles of beer, here’s a bit about stouts.
A stout is a dark beer made of roasted malts or barley, and the most famous, commercially produced stout is Guinness. Kaapi, though, is Indian, and the result of a collaboration between a homebrewer and the Gateway Brewing Company. Gateway, headquartered in Mumbai, is a craft brewery that makes some fine beers such as the White Zen, a German-style wheat beer, and an India Pale Ale. Its beers are on tap at various pubs and restaurants across the city.
Kaapi was born when home-brewer Pratik Bavishi — Mumbai has a busy home-brewing scene, by the way — called up Gateway head Navin Mittal and asked him to check out a stout he had just brewed.
“Pratik had made a nice stout, but he had made it from imported malts,” says Mittal, who set up Gateway Brewing some four years ago and who serves as a sounding board for home brewers across the city.
“So, I said, why don’t we make the same thing using Indian malt? So, that’s what we did, and then we got coffee from Blue Tokai (a start-up that roasts and sells single estate coffees) and infused the stout with it.”
The duo started by brewing small batches, and earlier this month, Bavishi brewed a big batch — about 400 litres — at Gateway’s brewery, in Dombivli. The stuff was so good, says Mittal, that he decided to offer it as a limited release. Kaapi, which will be launched on January 29, at Woodside Inn, in Andheri, to mark Gateway’s second anniversary, will also be available at other pubs and bars across the city.
27 Jan. 2016