Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. The Beer Cafe is looking to raise nearly $40 mn from PE funds
“The beer chain is looking to raise fresh round of growth capital to expand its business in newer geographies. BTB has been out in the market to raise capital and is expected to close the round by the middle of next month (February),” said one of the two persons quoted above.
The company has hired investment bank Avendus Capital to help raise the funds. This would be the third round of fund-raising for the chain, and comes after a gap of over a year.
The company had previously raised two rounds of funding from venture capital firm Mayfield Fund. During its last round of fund-raising in December 2014, it raised Rs.30 crore from Granite Hill Capital and Mayfield Fund.
“Its existing investor Mayfield is expected to back the company during this round and they have also met all the large funds,” said the second person cited above.
Both spoke on condition of anonymity.
Rahul Singh, the founder of The Beer Cafe, said in an email response to queries from Mint that the process of raising funds would start “in April 2016, so should be able to close in 3-4 months from there”.
Nikhil Khattau, managing director at Mayfield Advisors Pvt. Ltd, declined to comment for this story.
The beer chain, which started operations in 2012, runs 29 outlets across 10 cities, including Mumbai, New Delhi, Chandigarh, Bengaluru, Amritsar, Gurgaon and Pune.
It offers imported and craft beers and has been looking to expand to the southern part of the country. The chain offers its customers 50 brands of beer from across 17 countries.
According to data available with the Registrar of Companies (RoC), The Beer Cafe’s revenue more than doubled to Rs.33 crore during financial year 2014-15, from Rs.13.7 crore the previous year.
The company reported a loss of Rs.11.3 crore in 2014-15.
Fund-raising by restaurant and cafe chains increased last year. According to VCCEdge, the financial research platform of VCCircle, private equity investors infused $232.5 million in the restaurant space in 2015, a jump of 80% over the previous year.
“It’s still an early stage of market development in beer cafes. There is a lot of interest from consumers as well as from investors in this format of cafes,” said Ravi Wazir, a hospitality business consultant based in Mumbai.
The number of beer cafes and microbreweries will increase in the coming years, he added.
1 Feb. 2016