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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. New beer alert in Mumbai and Pune: An Effingut lager, a tea-infused pale ale and a Mango cider

Get introduced to a Marzen-style beer at Effingut Brewerkz, hop over to The Bombay Canteen for some tea (and beer), or pop into Doolally next week for some Mango Cider.

With summer around the corner, craft beer folks across the country are either hard at work on, or soft-launching, new brews. Among them is Pune’s Effingut Brewerkz. The craft brewery, located in Koregaon Park, recently launched its Effingut Jag, which is a collaborative effort between the brewery and the city’s craft beer enthusiasts.

Effingut Jag is a Marzen-style beer. The Marzen is a type of lager that was first brewed in Bavaria, and takes its name from ‘Marzen’, which is German for March. The Marzen is usually brewed around the end of winter, and was originally a dark lager. Today, though, it is a lot lighter in colour and body. The idea, says John J Eapen, was to create “a dark medium-bodied beer with a rich malty profile, finishing with the sweetness from jaggery.” Eapen, who blogs at Talesoffroth.wordpress.com, was among those who were closely involved with the creation of the Marzen-style lager from Effingut. Word is that the guys have brewed a 550-litre batch, and you could have a go at it if you are in Pune this weekend.

Meanwhile, in Mumbai, Gateway Brewing, which recently launched a coffee stout, has brewed a pale ale to mark the occasion of The Bombay Canteen’s first anniversary. “We were looking at something unique and Indian, and first thought of nimbu-paani as a base, but lime doesn’t work well if it’s not fresh,” says Navin Mittal, who heads Gateway. So, Mittal and the founders of The Mumbai Canteen eventually worked with a pale ale that was infused with the flavours and aromas of Darjeeling black and Earl Grey teas, and named it Darling-jee.

“It’s a fresh, easy-drinking pale ale,” says Mittal. Darling-jee will be available at The Mumbai Canteen until the end of this month, but Mittal says he would also look at releasing another batch after a couple of months, which will be available across the city.

Speaking of India-inspired beers, the Pune-headquartered Doolally, which is part of the Make in India initiative, has re-released a few classics from its past, including the Honey Mead, made from honey sourced from the Sunderbans, an Apple Cider made from Himachali Apples, and a Mango Cider, with kesar mangoes from Gujarat. The beers will be available at Doolally’s taprooms in Mumbai and Pune next week.

22 Feb. 2016



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