Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. New beer alert in Mumbai and Pune: An Effingut lager, a tea-infused pale ale and a Mango cider
With summer around the corner, craft beer folks across the country are either hard at work on, or soft-launching, new brews. Among them is Pune’s Effingut Brewerkz. The craft brewery, located in Koregaon Park, recently launched its Effingut Jag, which is a collaborative effort between the brewery and the city’s craft beer enthusiasts.
Effingut Jag is a Marzen-style beer. The Marzen is a type of lager that was first brewed in Bavaria, and takes its name from ‘Marzen’, which is German for March. The Marzen is usually brewed around the end of winter, and was originally a dark lager. Today, though, it is a lot lighter in colour and body. The idea, says John J Eapen, was to create “a dark medium-bodied beer with a rich malty profile, finishing with the sweetness from jaggery.” Eapen, who blogs at Talesoffroth.wordpress.com, was among those who were closely involved with the creation of the Marzen-style lager from Effingut. Word is that the guys have brewed a 550-litre batch, and you could have a go at it if you are in Pune this weekend.
Meanwhile, in Mumbai, Gateway Brewing, which recently launched a coffee stout, has brewed a pale ale to mark the occasion of The Bombay Canteen’s first anniversary. “We were looking at something unique and Indian, and first thought of nimbu-paani as a base, but lime doesn’t work well if it’s not fresh,” says Navin Mittal, who heads Gateway. So, Mittal and the founders of The Mumbai Canteen eventually worked with a pale ale that was infused with the flavours and aromas of Darjeeling black and Earl Grey teas, and named it Darling-jee.
“It’s a fresh, easy-drinking pale ale,” says Mittal. Darling-jee will be available at The Mumbai Canteen until the end of this month, but Mittal says he would also look at releasing another batch after a couple of months, which will be available across the city.
Speaking of India-inspired beers, the Pune-headquartered Doolally, which is part of the Make in India initiative, has re-released a few classics from its past, including the Honey Mead, made from honey sourced from the Sunderbans, an Apple Cider made from Himachali Apples, and a Mango Cider, with kesar mangoes from Gujarat. The beers will be available at Doolally’s taprooms in Mumbai and Pune next week.
22 Feb. 2016