Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Women’s Day Special: Meet the girls who brew your beer
Most Indians still see beer as a man’s drink. A friend of mine recently went to a restaurant in Salem, Tamil Nadu, along with his wife, and they ordered two bottles of beer. The restaurant staffer, though, served both the bottles to him (my friend). Thankfully, our metros are more progressive when it comes to beer, and the craft beer scene, especially, has a fair number of women actually brewing beer thousands of guys — and girls — glug every weekend.
Most Indians also wouldn’t be aware that Sumerians from southern Mesopotamia, the first people to document the recipe for beer, worshipped Ninkasi, who was their goddess of beer. A hymn to Ninkasi goes like this: “Ninkasi, you are the one who pours out the filtered beer of the collector vat; it is [like] the onrush of the Tigris and Euphrates.” It was believed that Ninkasi gifted beer to humans to preserve peace and well being. Beer only became a preserve of men with the advent of the Industrial Revolution. Prior to that, women were active players, brewing beer and heading guilds.
While the majority of brewpubs in India are male-dominated, there are a bunch of ladies, who brew some excellent stuff.
Ashwini Rajagopal, head brewer, TJ’s Brew Works, Pune
On how she got into the craft beer industry: I’ve always loved beer, and have been around beer and brewing since I was 17. I started out as a trainee with Mohan Breweries, in Chennai, and have worked with UB and SAB Miller. I then graduated in industrial biotechnology, and further training in Scotland helped me further understand the technical and managerial aspects of brewing. And, that lead me to TJ’s.
On what she enjoys most about her job: It’s total fun giving birth, so to speak, to India Pale Ales, porters, stouts and blondes. And, for someone who’s been around in the industry for half a decade, it’s great to see more and more women join it.
On the challenges she has faced pursuing her passion: I come from an orthodox community, and getting around them was one of my biggest challenges. But, that didn’t stop me from achieving from what I wanted to do. Brewing is a lot of physical work. One also has to strategise mentally every day; it’s not just about the beer, but about the entire brewing unit, and you have to have a well thought-out plan. Of course, men do the same, too, but the bunch of women who are doing it in India are doing it after overcoming social and religious taboos.
On what she likes to drink/brew? To drink: TJ’s Bock brew, it’s nice and full-bodied, with hints of toffee and malt. To brew: I love all beers, but I lean towards Lambics and Sours.
Vidya Khuber, head brewer, Big Brewsky, Bengaluru
On how she got into the craft beer industry: It started with drinking beer. It was my beverage of choice. I also travelled to Europe and spent time at breweries there to gauge my passion for the craft, and I was hooked. My formal exposure has been a Master Brewer Certificate from Siebel Institute and Doemens Academy, in Chicago, US, and I interned at a few Bavarian breweries before joining Big Brewsky.
On what she enjoys most about her job: Every single aspect, whether it’s hops, malt, yeast or water. Each in itself is so interesting, especially when you think about all of it coming together in a brew. So, a day at work for me is like what a round of golf might be to some.
On the challenges she has faced pursuing her passion: Getting past my parents’ concerns about entering the “alcohol world” was difficult. But the brewing fraternity stretches across borders and is always of great help and support. On what she likes to drink/brew? To drink: Saison, Kellerbier, Gose. To brew: Belgian-style ales.
Varsha Bhat, assistant brewer, The Barking Deer, Mumbai
On how she got into the craft beer industry: I was always interested in beer, and always reached out to people in the industry to get a sense of what I had to do to get into it. That’s what The Barking Deer happened. (The Barking Deer, which opened in 2013, was Mumbai’s first micro-brewery.)
On what she enjoys most about her job: For me, beer is a way of life. It’s a complete experience, if you think about it. It’s sweet, bitter and sour, just like life.
On the challenges she has faced pursuing her passion: Most people don’t know that in ancient times, it was women who brewed beer, while the men went hunting. Craft beer in India is still a male-dominated industry, but that doesn’t mean women can’t do better than men.
On what she likes to drink/brew? To drink: India Pale Ales. To brew: I like traditional beer, but experimenting with different styles and processes is one of the many challenges I love. I love working on Wits, IPAs, stouts, bitters and sours.
11 Mar. 2016