Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
World of Beer To Open First International Location In China
"I visited my first World of Beer in Tampa in 2013, and I knew right away Shanghai would be an ideal location to introduce the concept," said Yin. "At that time, the craft beer scene had just started to emerge in Shanghai, and the number of craft beer enthusiasts was increasing quite quickly. Because of this enthusiasm, and World of Beer's proven and successful franchise model, we knew the concept would be a perfect fit."
Yin's company, Zhejiang Suige Trade Company, LTD, will employ about 40 people at the first location, which will be located in the Shanghai French Concession area, a popular shopping and dining district for residents and tourists. The tavern will be similar to U.S. locations with slight variations to the design and menu items will include baby back ribs, Asian-style sesame salad, a variety of dry-rubbed chicken wing flavors suited to the local market and fruit-oriented desserts.
"We've been looking to expand internationally for a couple of years, but we wanted to wait for the perfect partner and ideal location to launch World of Beer's international expansion on the right foot," said Paul Avery, CEO and president of World of Beer. "The new Shanghai tavern demonstrates how World of Beer's devotion to local craft beer and its tavern fare menu translates well across cultures. We are confident that the concept will continue to grow overseas and look forward to introducing our brand to residents in Shanghai and markets such as India and the Philippines later this year."
Since opening the doors to its first location in Tampa, Fla., in 2007, World of Beer has grown to 75 locations in 20 states across the U.S. Last year alone, the company entered several new markets, including New Orleans and Kentucky. Led by veterans of the restaurant and beer industry, World of Beer's leadership team drives the brand's success. The company's executives bring a diversity of knowledge and experience from past roles with organizations such as Outback Steakhouse, Carrabba's Italian Grill, P.F. Chang's China Bistro and MillerCoors. With Avery spearheading the brand's future growth, World of Beer plans to have more than 100 taverns open worldwide by the end of 2016.
25 Mar. 2016