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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Hong Kong. Tis the saison: Pasteur Street’s summery HK launch

Vietnamese craft beer brand, Pasteur Street has launched in the beer-loving city of Hong Kong with a public tasting taking place next week.

The American-style beer brewed in Ho Chi Minh using imported malt and hops and local herbs, includes the Silk Road Jasmine IPA, Spice Island Saison, Passionfruit Wheat Ale and Toasted Coconut Porter and is now available for the first time in Hong Kong via Red Mill.

Following the trade tasting yesterday at The Ale Project (TAP) in Mong Kok, the beers will officially launch to the public from 4-5 August at the Bottle Shop Central in Bridges Street.

Pasteur Street is already available in Singapore and Shanghai and it is hoped it will be similarly successful in Hong Kong; a market that has grown to love craft beer and has in fact, proudly produced its own brands.

Pasteur Street’s brand ambassador, Mischa Smith said:

“Our team at Pasteur Street Brewing Company is very proud to be launching our beers in Hong Kong next week. After incursions into Singapore and Shanghai, this opportunity to share our beers with a new international market is both extremely exciting and rewarding for us. IMG_3071

“The growth that we have seen in just under two years of brewing is a testament to the hard work and talent of our brewers and also to the growing thirst for proper craft beer in the southeast Asian market”.

Hong Kong’s upcoming Beertopia festival will also be the chance for Pasteur Street to stand alongside local and imported brands and see how it fares.

Red Mill’s general manager, Ali Nicol said:

“Pasteur Street beers are hand crafted in Ho Chi Minh City and come with a great reputation and we thrilled to make them the latest addition to our ever-increasing portfolio.“

1 Aug. 2016

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