Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Hong Kong. Tis the saison: Pasteur Street’s summery HK launch
The American-style beer brewed in Ho Chi Minh using imported malt and hops and local herbs, includes the Silk Road Jasmine IPA, Spice Island Saison, Passionfruit Wheat Ale and Toasted Coconut Porter and is now available for the first time in Hong Kong via Red Mill.
Following the trade tasting yesterday at The Ale Project (TAP) in Mong Kok, the beers will officially launch to the public from 4-5 August at the Bottle Shop Central in Bridges Street.
Pasteur Street is already available in Singapore and Shanghai and it is hoped it will be similarly successful in Hong Kong; a market that has grown to love craft beer and has in fact, proudly produced its own brands.
Pasteur Street’s brand ambassador, Mischa Smith said:
“Our team at Pasteur Street Brewing Company is very proud to be launching our beers in Hong Kong next week. After incursions into Singapore and Shanghai, this opportunity to share our beers with a new international market is both extremely exciting and rewarding for us.
“The growth that we have seen in just under two years of brewing is a testament to the hard work and talent of our brewers and also to the growing thirst for proper craft beer in the southeast Asian market”.
Hong Kong’s upcoming Beertopia festival will also be the chance for Pasteur Street to stand alongside local and imported brands and see how it fares.
Red Mill’s general manager, Ali Nicol said:
“Pasteur Street beers are hand crafted in Ho Chi Minh City and come with a great reputation and we thrilled to make them the latest addition to our ever-increasing portfolio.“
1 Aug. 2016