Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
India. The Craft Beer Weekender brings 6 breweries together
“The festival is our stand to showcase the love for craft beer and also, educate the patrons about the artisanal brews,” says Anand Morwani, Co-Partner, Brewbot, who has curated the festival.
Available at the festival will be over 20 beers in styles including German Hefeweizen, Belgium Wit-bier, stouts, porters, IPAs (India Pale Ale), ciders and honey-based meads. “Most people find IPA too bitter, so, we've created a non-intimidating version with hops from America, Europe and New Zealand,” adds Morwani. The brews are priced at INR 250 per glass.
The carnival will feature a special food menu including sliders and poutine, along with a live grills counter and a sausage and hot dog stall. Guests can tuck into beer-infused food with desserts such as Stout and Chocolate Chip Waffles.
While patrons can play beer pong over Rock and Alternative playlist, they can also enjoy a tour of the microbrewery every hour to learn the process of making craft beer. On the eve of the weekender, the venue will also host an interactive workshop, where guests learn about the history of beer, its types, the step-by-step process of brewing a beer, and also, enjoy beer tastings. Lastly, the patrons will also get a chance to pick one of the two beer styles put up for a vote. Post the festival, participating breweries will prepare their version of the winning style as the city's first crowdsourced craft brew.
2 Aug. 2016