10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Four of Hong Kong’s newest craft beer places – come thirsty, and hungry
The craft beer craze continues in Hong Kong, with no shortage of new spots opening in the past year. Most sell the stuff in bottles, and some serve creative snacks too. We ran the rule over four places that have opened in the past month or so.
Cordis Hong Kong, formerly the Langham Place Hotel in Mong Kok, has seized on the craft beer and food truck trends by parking two vintage Citroen vans on its terrace on the Lobby floor, called The Garage Bar. One serves beer and the other is a stationery food truck.
Craft beer connoisseurs can sample almost 40 varieties, including Hong Kong brews from Nine Dragons Brewery, Hong Kong Beer Co, Gweilo Beer, and Lion Rock Brewery, and international offerings such as Brooklyn East IPA, Kaiju! Robohop Golden IPA, and De Molen Hop.
We tried a beer flight of three beers (HK$95) – a pale ale from Thundergod, IPA from Black Kite and stout from Anchor Porter.
The food is creative, with the already popular crab and cheese melt sandwich (HK$145), chock full of crabmeat but not much gooey cheddar, though we liked the crunchiness of the French baguette.
The Hongkongese burger (HK$135) is a vertical food tower, with a very thick grilled beef patty, lettuce, tomato and peppers inside a Hong Kong-style pineapple bun made using charcoal and bamboo sourced from Taiwan. The bun has a slightly sweet taste.
A twist on the lobster roll has Boston lobster cooked tempura style (HK$165). All the dishes come with a side of sweet potato fries.
Tai Hang has a new spot for residents and hipsters alike to hang out. Young Master Ales has opened its second bar there. Its beers are stored at three different temperatures to ensure optimal flavour, and it serves them in 200ml, 330ml and 450ml glasses, with prices ranging from HK$42 to HK$110.
Imported draught beers include Salty Kiss, Betelgeuse, Stonecutter and Old Rasputin, while local ones include Young Masters’ hoppy and full-bodied 1842 Island Imperial IPA, floral and refreshing Mono Wit, and Rye on Wood, and beers from other breweries such as Moon Goddess, Hefeweizen, and Big Wave Bay.
The food here is a fun complement to the beer: HK French Toast, which comes with a slice of foie gras butter, mapo burrata (HK$138), and slow-braised lamb shoulder with Mexican adobo (HK$450) for three to five people to share.
Craft brewery Little Creatures started in Fremantle, Western Australia, and has six locations Down Under. It has now landed in Kennedy Town in a large space where it makes three beers, including the original Pale Ale, and offers a full range of its bottled beers.
The brewery promises to include more seasonal beers and collaborations with other local craft breweries in the future.
Little Creatures offers Pale Ale, Pilsner, and IPA, White Rabbit white ale, and dark ale, as well as Orchard Crush cider. For those interested in sampling a flight, a tasting of six beers at 100ml each costs HK$100.
Food-wise, there are both healthy and indulgent items on the menu, from the smash avocado bowl with crispy tortilla, tomato and coriander, to the 6oz Angus burger, pizzas and grilled whole spring chicken.
The Japanese craft beer with the owl logo that was introduced to Hong Kong by Yardbird finally has its own Hong Kong brewery in Fo Tan. The label started in 1823 as a sake brewery, and beer production began in 1996.
Four to six styles of Hitachino Nest beer will be produced in Fo Tan, including one brew that will be exclusive to the city. Those wanting to learn more about beer production can join guided tours, where they can see the brewing equipment, meet the brewers and of course, taste beer straight from the tanks.
8 Sep. 2016