?esk? Bud?jovice, 3rd February 2011 – Today, the Advocate General at the Court of Justice of the European Community Verica Trstenjak has made public the standpoint in the case C-482/09 (preliminary ruling from the Court of Appeal, UK – interpretation of “acquiesced” in the community law and applicability of EU law during the national proceedings in Great Britain). (more…)
Advertising Age wasn’t too impressed with Anheuser-Busch InBev’s Super Bowl commercials this year. (more…)
The beer world is always changing, with new brands coming on the market and big breweries merging with others. But few beer icons have remained as constant as classic Budweiser lager. Original Bud and its sibling Bud Light remain the world’s best-selling beers. Those beers serve a huge market, and the Bud name is the most precious asset of Anheuser-Busch. (more…)
Following news that Anheuser-Busch InBev is to launch a cider under its Stella Artois brand in the UK, just-drinks thought it was high time we caught up with the brewer’s UK president. Here, just-drinks deputy editor Chris Mercer poses Stuart MacFarlane questions on Stella Cidre, the Stella brand’s rehabilitation process and the brewer’s UK business in general. (more…)
The latest round in the long running trademark dispute between Budejovicky Budvar and AB-InBev over the Budweiser name has gone the way of the Czech brewer. (more…)
British law will apply in judging the validity of an eleventh-hour challenge by brewer Anheuser-Busch InBev NV to rival Czech brewer Budejovicky Budvar’s right to use the name “Budweiser” to brand its beer in the U.K. (more…)
SABMiller was in the spotlight as analysts at Credit Suisse suggested that the brewer of Peroni and Grolsch could be targeted by brewing giant, AB Inbev. (more…)
There are sound reasons behind Anheuser-Busch InBev’s foray into the cider market with Stella Cidre, but the brand needs to be clear about what it’s trying to do if it’s going to survive as a latecomer to a very competitive sector. (more…)
Anheuser-Busch InBev’s Stella Artois Cidre (more…)
Speculation swirled about the future of the Anheuser-Busch brewery since the InBev merger. InBev’s cost slashing strategy worried area officials, who took notice when InBev contested the real estate assessment of its Colorado brewery. (more…)
