Pivnoe Delo


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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Beer Business (Pivnoe Delo) #1-2009

Production and market of beer in Russia 2008

The situation in the industry and beer market has been unstable for three years already. After a dynamic growth in 2006-2007 years, the year 2008 brought about stagnation for beer consumption and production in Russia. The previous year was a succession of problems. In particular the leap of producers’ sales prices (who had several objective reasons), poor weather and the economic crisis stood in the way of gradual leveling of market development rates.

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Kyrgyzstan: perspectives of the branch and market

Beer production and market in Kyrgyzstan Republic is forming and has a big development potential. This is confirmed by comparatively low consumption per capita and substantial share of inexpensive beer in the overall sales volumes. Currently Kyrgyzstan market is dominated by Russian and Kazakh companies, and in the past year import supply growth amounted to 26% in money terms. However the local brewers manage to modernize production, develop profitable market segments and prepare for expansion into the perspective regions of the country.

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Moscow Brewing Company: plant for distributor

Detroit Investment fund has always been successful, both at beer market operation and in investment projects realization. “PIT”, “Syabar” and “Vladpivo” all these companies were quite fortunate and were bought by world’s beer giants on the tide of market share growth. The new DI project is targeted at balancing import business, particularly in the conditions of economic crisis and ruble devaluation. “Moscow Brewing Company is a strategic project and built the plant not to sell later” - says Yevgeniy Kashper, co-owner of DI. He is sure that the Russian consumer can change her attitude to mass-market products, willing to pay a fair price for them, not including the promotion costs. Nowadays beer brands must be promoted not by advertising but by a balanced trade system and value for money products.

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Ukrainian premium

Roman Stepanovskiy, brand manager of “Obolon” entertains a possibility of changes in Ukrainian market price segmentation. The crisis will make the price factor more important, which can lead to growing of mainstream segment at the account of premium segment. However moving of expensive brands to a cheaper segment is unlikely. “Obolon” carries on developing the existing premium brands i.e. youth’s beer “hike” and business beer Magnat, but at the same time it has launched its anicrisis brand Zibert.

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24 Июл. 2009



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