The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
RASTAL at Brau Beviale 2010
Ideas to make beer even more enjoyable
“Monaco” glasses made perfect for the senses
Which glass is the most suitable for the enjoyment of beer? The sommelier trainer Martin Darting can well imagine the answer would be the new glass design “Monaco” from RASTAL. Because to make sure the new “Monaco” series will now make enjoying a beer a truly “royal” experience, the glasses were meticulously tested by sommelier trainer Martin during their development to determine how they influence the senses of taste and smell.
The conclusion: the Monaco 0.3l and Monaco 0.5l, which, as Darting found, “provide high aroma intensity with fast foam creation and long-lasting foam stability. Taste development is restrained – noticeably regarding bitterness – but yields a striking degree of aroma fullness. A glass that surprises, and whose distinctive characteristics make it a winner despite its smaller capacity.” Darting’s findings also established that the elegant wheat-beer glass character of the “Monaco” design provides a freshness and clearness that make it especially suited for Kristallweizen beers.
Beer Star Award and Trophy 2010
Beer-tasting and evaluation is also the focus of the second important RASTAL theme at this year’s Brau Beviale. And the experts in the field of decorated and drinking glasses are once again this year partners of the European Beer Star Awards presented by the Association of Small and Independent Breweries of Europe. 955 beers in 44 categories from all corners of the world will be judged for the Beer Star Award in this year. The three best in each category will be taking home the trophy won by the brightest stars in this year’s beer heaven.
It was conceived by two designers; Harald Kl?tzl, based in Munich, and RASTAL Design Head, Carsten Kehrein, H?hr-Grenzhausen. Production is in the hands of RASTAL: special highest-quality one-off production of a heavy glass cylinder, weighing more than two kilos, its lines symbolizing a beer glass in simplified form. The special feature: the solid glass body of the Trophy allows the attractive interplay of the laser-engraved logo and text elements to be seen from any viewing angle. The ranking is identified by the colours of the decoration elements, which shine in the Trophy’s traditional gold, silver or bronze.
Promoting football and high-tech
A number of new decoration ideas and techniques are also on the RASTAL programme at Brau 2010. With its sights on coming major events, RASTAL is presenting concepts for glass design and decoration for promotions timed for the FIFA Women's World Cup 2011 on its stand. As an example, in keeping with the trend to individualization, a new laser technique from RASTAL can be used with little expenditure in time and costs to produce “individualized” glasses bearing the names of the participants for a prize draw as part of a promotion. Quite a number of marketing experts may well be already thinking that this creative possibility will be the Christmas-gift trend in 2011.
And that’s not all. RASTAL is also presenting the first results of its new relief technique: for the first time, raised or sunken relief motifs can be applied to existing stemmed glasses. This is achieved seamlessly, creating a both visual and haptic impression of highest quality.
And from the Pepsi glass with paste gem decoration to Redd’s or the Carlsberg “glass-as-bottle”, to a great diversity of on-pack solutions, there are so many surprising ideas to admire again which were offered to an enthusiastic promotion world in 2009/2010 – and with more to come in 2011.
Chocolate meets beer
RASTAL does not only make the “bespoke suit” for a beverage, it also thinks ahead to benefit its customers. The cross-marketing concepts developed by RASTAL provide a powerful performance environment for the core theme, the beverage – from logistics to the visual appeal of a glass, to successful presentation, finishing with pure enjoyment. Latest example, in perfect time for this year’s Brau Beviale: the well-known chocolatier, Sabine Pauly, has created three beer truffles for RASTAL, which, enjoyed with a glass of chilled, refreshing beer, bring to the fore the harmony of taste in malt, hops and chocolate.
Tailor-made for the aroma spectrum of each of the beer varieties, little hand-crafted artworks are created that straightaway make enjoying the combination of beer and truffles a fascinating new taste experience:
- the Hefeweizen truffle with sweet, salty groundnut p?t? is an enticing contrast to the distinct yeast note of wheat beers that beer-connoisseurs value so highly, and thus creates a highly satisfying balance in taste between beer and truffles.
- the Tyrolean smoked ham, premium pilsner and fleur de sel truffle is oriented to the characteristic, smooth-bitter hops note of pilsner and combines this with the sweet-salty aroma of air-dried Tyrolean ham.
- the manjari couverture truffle with dark beer and caramel brings out the “darker” taste notes, the 64% Grand Cru high-grade cacao proportion of the couverture lends the taste spectrum nuances of fine-acidity which perfectly complement the malty-sweet caramel note of the dark beer.
Brau Beviale and twenty-five million environmentally-friendly glasses
Meanwhile, just a few weeks ago, RASTAL celebrated a “crystal” jubilee with its environmentally-friendly UV printed glasses: during the last three years, twenty-five million glasses have been printed by RASTAL in H?hr-Grenzhausen with pin-point accuracy and faithful colour-scheme reproduction – an increasing share of overall production. The automatic printing machine for this world’s first was developed by RASTAL itself, supported by its partners, Karmann, ISIMAT and Marabu Farben.
Managing Partner Stefan Sahm-Rastal: “Brau Beviale is the ideal platform for us to present each year our newest innovations, developments and concepts to our customers. For all of us in the market, this has great value. Because here, year after year, through exchange, the joint wealth of experience of the sector grows, helping each individual brand to create its own special enjoyment experience.”
19 Ноя. 2010