Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
RASTAL at Brau Beviale 2010
Ideas to make beer even more enjoyable
“Monaco” glasses made perfect for the senses
Which glass is the most suitable for the enjoyment of beer? The sommelier trainer Martin Darting can well imagine the answer would be the new glass design “Monaco” from RASTAL. Because to make sure the new “Monaco” series will now make enjoying a beer a truly “royal” experience, the glasses were meticulously tested by sommelier trainer Martin during their development to determine how they influence the senses of taste and smell.
The conclusion: the Monaco 0.3l and Monaco 0.5l, which, as Darting found, “provide high aroma intensity with fast foam creation and long-lasting foam stability. Taste development is restrained – noticeably regarding bitterness – but yields a striking degree of aroma fullness. A glass that surprises, and whose distinctive characteristics make it a winner despite its smaller capacity.” Darting’s findings also established that the elegant wheat-beer glass character of the “Monaco” design provides a freshness and clearness that make it especially suited for Kristallweizen beers.
Beer Star Award and Trophy 2010
Beer-tasting and evaluation is also the focus of the second important RASTAL theme at this year’s Brau Beviale. And the experts in the field of decorated and drinking glasses are once again this year partners of the European Beer Star Awards presented by the Association of Small and Independent Breweries of Europe. 955 beers in 44 categories from all corners of the world will be judged for the Beer Star Award in this year. The three best in each category will be taking home the trophy won by the brightest stars in this year’s beer heaven.
It was conceived by two designers; Harald Kl?tzl, based in Munich, and RASTAL Design Head, Carsten Kehrein, H?hr-Grenzhausen. Production is in the hands of RASTAL: special highest-quality one-off production of a heavy glass cylinder, weighing more than two kilos, its lines symbolizing a beer glass in simplified form. The special feature: the solid glass body of the Trophy allows the attractive interplay of the laser-engraved logo and text elements to be seen from any viewing angle. The ranking is identified by the colours of the decoration elements, which shine in the Trophy’s traditional gold, silver or bronze.
Promoting football and high-tech
A number of new decoration ideas and techniques are also on the RASTAL programme at Brau 2010. With its sights on coming major events, RASTAL is presenting concepts for glass design and decoration for promotions timed for the FIFA Women's World Cup 2011 on its stand. As an example, in keeping with the trend to individualization, a new laser technique from RASTAL can be used with little expenditure in time and costs to produce “individualized” glasses bearing the names of the participants for a prize draw as part of a promotion. Quite a number of marketing experts may well be already thinking that this creative possibility will be the Christmas-gift trend in 2011.
And that’s not all. RASTAL is also presenting the first results of its new relief technique: for the first time, raised or sunken relief motifs can be applied to existing stemmed glasses. This is achieved seamlessly, creating a both visual and haptic impression of highest quality.
And from the Pepsi glass with paste gem decoration to Redd’s or the Carlsberg “glass-as-bottle”, to a great diversity of on-pack solutions, there are so many surprising ideas to admire again which were offered to an enthusiastic promotion world in 2009/2010 – and with more to come in 2011.
Chocolate meets beer
RASTAL does not only make the “bespoke suit” for a beverage, it also thinks ahead to benefit its customers. The cross-marketing concepts developed by RASTAL provide a powerful performance environment for the core theme, the beverage – from logistics to the visual appeal of a glass, to successful presentation, finishing with pure enjoyment. Latest example, in perfect time for this year’s Brau Beviale: the well-known chocolatier, Sabine Pauly, has created three beer truffles for RASTAL, which, enjoyed with a glass of chilled, refreshing beer, bring to the fore the harmony of taste in malt, hops and chocolate.
Tailor-made for the aroma spectrum of each of the beer varieties, little hand-crafted artworks are created that straightaway make enjoying the combination of beer and truffles a fascinating new taste experience:
- the Hefeweizen truffle with sweet, salty groundnut p?t? is an enticing contrast to the distinct yeast note of wheat beers that beer-connoisseurs value so highly, and thus creates a highly satisfying balance in taste between beer and truffles.
- the Tyrolean smoked ham, premium pilsner and fleur de sel truffle is oriented to the characteristic, smooth-bitter hops note of pilsner and combines this with the sweet-salty aroma of air-dried Tyrolean ham.
- the manjari couverture truffle with dark beer and caramel brings out the “darker” taste notes, the 64% Grand Cru high-grade cacao proportion of the couverture lends the taste spectrum nuances of fine-acidity which perfectly complement the malty-sweet caramel note of the dark beer.
Brau Beviale and twenty-five million environmentally-friendly glasses
Meanwhile, just a few weeks ago, RASTAL celebrated a “crystal” jubilee with its environmentally-friendly UV printed glasses: during the last three years, twenty-five million glasses have been printed by RASTAL in H?hr-Grenzhausen with pin-point accuracy and faithful colour-scheme reproduction – an increasing share of overall production. The automatic printing machine for this world’s first was developed by RASTAL itself, supported by its partners, Karmann, ISIMAT and Marabu Farben.
Managing Partner Stefan Sahm-Rastal: “Brau Beviale is the ideal platform for us to present each year our newest innovations, developments and concepts to our customers. For all of us in the market, this has great value. Because here, year after year, through exchange, the joint wealth of experience of the sector grows, helping each individual brand to create its own special enjoyment experience.”
19 Ноя. 2010