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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

SABMiller posts better than expected European volumes

SABMiller has reported a three per cent increase lager volume in the third quarter, driven by better than expected volume in Europe and emerging markets.
The UK-listed brewer continued to benefit from its strong presence in emerging markets. Lager volumes were up 12 per cent on an organic basis in Asia, and in Africa quarterly lager volumes rose 12 per cent, boosted by the renewal of business activity in Zimbabwe.
The only negative point on the emerging market map came from Latin America, where lager volumes were down one per cent. Colombia was largely responsible for the decline as the country recorded a five per cent fall in lager volume, due to a new emergency sales tax on beer and exceptional bad weather.
SABMiller said: “Heavy rain and flooding throughout the quarter in Colombia caused large scale damage to housing and infrastructure, impacting consumer demand and product availability, and culminated in a national state of emergency in December.”
It is into this environment that Karl Lippert, takes over as president of SABMiller Latin America. The former president of Colombia-based brewery Bavaria S.A. replaces Barry Smith, who retired in December.
Meanwhile, in Europe, sales held steady in comparison to last year, thanks to continued strong growth in the UK and significantly higher volumes in the Ukraine. This result was well ahead of analyst expectations.
“Europe’s performance was blow-out,” said Simon Hales, an analyst at Evolution Securities in an investor note.
Meanwhile, in the US, where SABMiller operates the MillerCoors joint venture with Molson Coors, volumes continued to struggle.
The company said: “MillerCoors domestic sales to retailers in the quarter were down 2.5 per cent against the prior year, in an industry and economic environment which remain testing.”
Alongside the main brewing business, SABMiller said its soft drinks performed well in the quarter, with organic volumes up 5 per cent in the quarter.
Although the overall results for Q3 beat market analyst expectations, SABMiller said the group’s financial performance was in line with its expectations.
24 Янв. 2011



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