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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller posts better than expected European volumes

SABMiller has reported a three per cent increase lager volume in the third quarter, driven by better than expected volume in Europe and emerging markets.
The UK-listed brewer continued to benefit from its strong presence in emerging markets. Lager volumes were up 12 per cent on an organic basis in Asia, and in Africa quarterly lager volumes rose 12 per cent, boosted by the renewal of business activity in Zimbabwe.
The only negative point on the emerging market map came from Latin America, where lager volumes were down one per cent. Colombia was largely responsible for the decline as the country recorded a five per cent fall in lager volume, due to a new emergency sales tax on beer and exceptional bad weather.
SABMiller said: “Heavy rain and flooding throughout the quarter in Colombia caused large scale damage to housing and infrastructure, impacting consumer demand and product availability, and culminated in a national state of emergency in December.”
It is into this environment that Karl Lippert, takes over as president of SABMiller Latin America. The former president of Colombia-based brewery Bavaria S.A. replaces Barry Smith, who retired in December.
Meanwhile, in Europe, sales held steady in comparison to last year, thanks to continued strong growth in the UK and significantly higher volumes in the Ukraine. This result was well ahead of analyst expectations.
“Europe’s performance was blow-out,” said Simon Hales, an analyst at Evolution Securities in an investor note.
Meanwhile, in the US, where SABMiller operates the MillerCoors joint venture with Molson Coors, volumes continued to struggle.
The company said: “MillerCoors domestic sales to retailers in the quarter were down 2.5 per cent against the prior year, in an industry and economic environment which remain testing.”
Alongside the main brewing business, SABMiller said its soft drinks performed well in the quarter, with organic volumes up 5 per cent in the quarter.
Although the overall results for Q3 beat market analyst expectations, SABMiller said the group’s financial performance was in line with its expectations.
24 Янв. 2011



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