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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK: Beer sales continue to fall in 2010 — figures

Beer sales continued to fall in the UK in 2010 due to lower demand in the country's on-trade, show new figures from the British Beer & Pub Association.
Beer sales fell by 4% in volume for the 12 months to the end of December, as a 7.5% drop in the pub sector overshadowed a slight increase of 0.6% in the off-trade, the British Beer & Pub Association (BBPA) said today (25 January).
The figures underline the pressure on the UK beer sector, exacerbated by pub closures, and follow declines of 4% and 5.5% in beer volumes in 2009 and 2008 respectively. In 2010, a record drop in demand in the third quarter and poor weather before Christmas helped to offset a boost from the FIFA World Cup in June.
BBPA chief executive Brigid Simmonds used the figures to argue that there is no scope for further tax rises on beer. "Beer has always been a rich revenue source for Government – but they may now be cooking the golden goose," she said.
"The Government should abandon plans for above inflation hikes in beer tax in the Budget, as further rises are simply unsustainable," she added.
Duty tax on beer has risen by around 25% in the last two-and-a-half years and duty on beer, wine and spirits is set to increase by another 2% above inflation in the Government's 2011 Budget, to be announced in March. Pub beer sales have slumped by a fifth in the last three years, the BBPA said.
25 Янв. 2011



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