Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Sam Calagione of Dogfish Head Craft Brewery updates book, «Brewing Up a Business» with off-centered business wisdom.
Sam Calagione, founder and owner of Dogfish Head Craft Brewery has been busy since his first book with Wiley in October 2006. With new, exotic beer creations, a show on the Discovery Channel, “Brew Masters” and the April launch of “Birreria”, a Mario Batali and Joe Bastianich brewpub on the rooftop of Eataly in New York City – Sam Calagione understands what it takes to succeed in business, the off-centered way.
With everything going on in the life of Sam Calagione, it’s time for an updated version of his latest book, Brewing Up a Business. Set to publish in February 2011, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business in “Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated, 2nd Edition” (Wiley; ISBN: 978-0-470-942314).
Starting with nothing more than a home brewing kit and a small Manhattan stove, Sam Calagione founded Dogfish Head Craft Brewery almost sixteen years ago. A fateful job waiting tables introduced him to micro brewed beers. After bankers dismissed his original business plan, he raised $220,000 from friends and family to open Dogfish Head Brewing & Eats, a 150-seat restaurant-brewpub in downtown Rehoboth Beach, Delaware.
How has Dogfish Head stood out amongst the Bud and Coors of the world? It’s easy; their original mission of “off-centered ales for off-centered people” still resonates as much today, if not more, than it did almost sixteen years ago when they opened in 1995. At that time - they were the smallest commercial brewery in the country, today they are one of the top 25 breweries in America, out of 1600 breweries.
The focus of Dogfish Head has been to make beers that veer away from referencing commercially dominant styles. Rather, they incorporate exotic ingredients from around the world to create off-centered ales. In 2010, Dogfish Head was able to share and explore their passion through national television on Discovery Channel’s “Brew Masters”. This has given the brewery an opportunity to not only spread the word about their brand but the craft brewing renaissance sweeping the globe.
Sam Calagione’s, BREWING UP A BUSINESS 2E offers several new chapters, offering Dogfish Head’s most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione presents a compelling argument for choosing to keep his business small and artisanal, despite the growing demand for his products. Also, new content expands on the art of differentiating products and services in a crowded marketplace.
A highly entertaining and an enlightening first-hand tale, BREWING UP A BUSINESS 2E depicts the life of the company’s rise from the smallest commercial brewery in the country to the fastest growing brewery in the United States. The book is as unique and offbeat as the brewery that inspired it. Instead of being inspired by the Jack Welchs and Peter Druckers of the world Sam writes of a business philosophy based on lessons from Andy Warhol, Ralph Waldo Emerson, Bob Dylan, Miles Davis and Walt Whitman.
Sam Calagione emphasizes their off-centered philosophy in the upcoming 2nd edition of BREWING UP A BUSINESS, “We are “off-centered,” meaning that we’re not going to appeal to the majority. That said, we’ve been able to carve out a very healthy niche, growing by catering to a very small but increasing and very engaged minority beer drinking population – those who want more flavor, more diversity, more complexity, more food compatibility in their beer. Those are the folks we’ve grown with; and, there’s a lot more of them today than there were when we were the smallest craft brewery in the country. “
Calgione’s innovative style has earned him a reputation as one of America's most adventuresome brewers and businessmen. He was named by The Small Business Association as Businessman of the Year for 2004 and has been recognized as the youngest person to be named to the Board of Directors for the Association of Brewers.
With real lessons on entrepreneurship, as well as practical ideas on nontraditional marketing, BREWING UP A BUSINESS 2E is a business story that will open readers’ eyes to the benefits of thinking outside the box. Using unconventional marketing and promotional techniques as well as a strong-willed determination to succeed, Sam and his team at Dogfish Head have defied the odds and built a successful business within an industry that is ruled by massive companies, strict government regulations and large advertising budgets.
About the Author:
Sam Calagione (Milton, DE) is the founder and owner of Dogfish Head Craft Brewery , the nation's fastest growing independent brewery, and Dogfish Head Brewings & Eats in Rehoboth Beach, DE. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. He has been named Businessman of the Year by The Small Business Association and is the youngest person to be named to the Board of Directors for the Association of Brewers. Sam has been featured in publications as diverse as Wall Street Journal, BusinessWeek, Playboy, People, and Bon Appetit, and is the host of the new series Brew Masters on Discovery Channel.
26 Янв. 2011