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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US: Craft brew fad takes off

You won't find Rogue Brewery's unique John John Whiskey Barrel Aged Dead Guy Ale on tap in many taverns. In fact, only nine kegs of the specialty beer have been sold to Idaho drinking establishments.
One of those kegs from the Newport, Ore., brewery can be found at Pocatello's Flipside Lounge, 117 S. Main St.
Local beer enthusiasts can thank Patrick Bailey for providing that option, as well as a host of new craft beers he's delivered to the market as a sales representative with Hayden Beverage Co. Though Bailey acknowledges Pocatello beer drinkers still like their Miller and Bud Light, he notes by no means has the craft brew craze that's swept the nation missed Southeast Idaho. He also predicts a familiar Pilsner that his beverage company distributes, Pabst Blue Ribbon, will give the Big Three - Bud, Miller and Coors - a run for their money locally.
Hayden has distributed wine in the Pocatello area for the past three years, but the company entered the beer scene six months ago, when Intermountain Beverages sold to TEC Distributing based in Twin Falls. Some of Intermountain's breweries, switched to Hayden. Hayden - a Boise company that operates a Chubbuck warehouse - now carries labels including Deschutes, Sierra Nevada, Rogue, Ace, Manny's, Mac & Jack's and PBR.
Delaware-based Dogfish Head Brewing Company, featured on the new Discovery Channel program "Brew Masters," has committed to sign with Hayden when the company arrives in Idaho.
"The craft market has just exploded," Bailey said. "Our company is helping this market to be on the front lines of the cutting-edge beers."
Bailey, 27, started as an entry-level worker with Hayden, stocking shelves in the Boise area with their products. He worked his way up the corporate chain to be a delivery driver and ultimately to assume the challenge of helping Hayden expand into Pocatello.
Bailey notes the craft brew fad has strong roots in the Pacific Northwest. That's why he's especially encouraged by another trend originating from that region.
"Pabst Blue Ribbon is the No. 1 beer in Portland and Seattle right now," Bailey said. "Everything that starts in the Northwest comes this way."
He said PBR has already started to catch on locally, and in his mind its quality is a cut above the competition.
"It's all barley beer. It's not a rice or corn mix," Bailey said.
Phil Spain of Intermountain Beverages won't disagree that the future is bright for PBR in Southeast Idaho.
"The Pabst was growing at 50 percent while we had it. Ever since, it grows leaps and bounds," said Spain, whose company distributes Miller and Coors products. "It's kind of a niche beer. A lot of the younger kids are drinking it. It's pretty easy to say PBR."
But Spain is also quick to note that sales of his Coors Light have been up this year, and Miller is still a strong performer. Spain believes the greatest momentum in the industry, however, lies within the craft brew sector.
"Craft beer sales are up. I don't think they're drinking as much, but when they're buying, they're buying a craft beer," Spain said. "It's amazing those are still growing. You're talking about a $7.99 six pack. I think when people spend a dollar bill, they want the best they can get for that dollar."
Spain notes Intermountain is also doing its part to improve the selection of craft brews in the Pocatello market.
Spain said the company recently signed a contract to carry beers from the Idaho Brewing Company in Idaho Falls, which should be in Pocatello restaurants and taverns soon.
"We just got our first shipment in," Spain said. "As soon as (the brewer) increases production, he's going to move on to Twin Falls and some other parts of the state."
26 Янв. 2011

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