Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Future Looks US: Young and Strong for ‘Craft Beer’ Industry
90% of Americans now live within 50 miles of a craft brewery.
Over 25% of 21-24 year olds show an interest in beer with 'flavor,' versus less than 10% for consumers 25-30 years older. [Hmmmph!] At the same time, while just 6-7% of adults regularly drink craft beer, almost 60% express an interest in them.
The number of drinkers aged 21-39 [the demographic segment most likely to purchase beer] will grow by 7.8% by 2020 to over 90 million, nearly tripling from a 2.7% increase from 2000-2010.
Based upon these trends, the ranks of core craft beer drinkers could swell by 40-50% by 2020, to about 29 million (12% of the drinking-age population).Contrast that with the trend in the mainstream beer business.
In 2010, total beer sales -of which conglomerate beer sales, by volume, accounted for 94%- were down 1.9%, even though income was up as prices were increased. The distinction between sales by volume and sales by dollars is significant. By the former metric, craft beer accounted for 4.3% of total beer sales; by the latter, its share was 6.9%. Savvy restaurateurs and store owners realize that they can make more money selling craft beer, bottle by bottle, than mainstream beer.
BMI finishes their mini-report with this challenge:
Imagine the prospects for craft brewers if they can broaden appeal among Hispanics and women, neither of which are a huge part of the craft beer consumer base.
28 Янв. 2011