Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Future Looks US: Young and Strong for ‘Craft Beer’ Industry
90% of Americans now live within 50 miles of a craft brewery.
Over 25% of 21-24 year olds show an interest in beer with 'flavor,' versus less than 10% for consumers 25-30 years older. [Hmmmph!] At the same time, while just 6-7% of adults regularly drink craft beer, almost 60% express an interest in them.
The number of drinkers aged 21-39 [the demographic segment most likely to purchase beer] will grow by 7.8% by 2020 to over 90 million, nearly tripling from a 2.7% increase from 2000-2010.
Based upon these trends, the ranks of core craft beer drinkers could swell by 40-50% by 2020, to about 29 million (12% of the drinking-age population).Contrast that with the trend in the mainstream beer business.
In 2010, total beer sales -of which conglomerate beer sales, by volume, accounted for 94%- were down 1.9%, even though income was up as prices were increased. The distinction between sales by volume and sales by dollars is significant. By the former metric, craft beer accounted for 4.3% of total beer sales; by the latter, its share was 6.9%. Savvy restaurateurs and store owners realize that they can make more money selling craft beer, bottle by bottle, than mainstream beer.
BMI finishes their mini-report with this challenge:
Imagine the prospects for craft brewers if they can broaden appeal among Hispanics and women, neither of which are a huge part of the craft beer consumer base.
28 Янв. 2011