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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Germany: Beer sales sink to new low

Sales of German beer have dropped below 100m hectolitres for the first time in at least a decade as domestic demand fell for the fourth consecutive year in 2010.
German beer sales dropped by 1.7% in volume to 98.3m hectolitres for the 12 months to the end of December, the country's Federal Statistics Office (FSO) said yesterday (27 January). It is the first time that volumes have slipped below 100m hectolitres in the published FSO records, which go back to 2000.
Domestic consumption of German beer has declined ever year for the last decade, except for in 2006, when Germany hosted the FIFA World Cup. Germany's involvement in the World Cup in South Africa in 2010 failed to have the same effect as German beer volumes fell by 3% on their home market for the year.
Exports provided some cheer to German brewers in 2010. FSO figures show that untaxed beer sales, which include exports and homebrew for personal consumption, increased by 6% for the year. Brewers saw a near-18% increase in exports to non-European Union members states.
28 Янв. 2011



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