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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Brewery is one Sharp shooter

Sharp's Brewery has cemented its position as one of the fastest-rising players in the British craft brewing sector after reporting impressive growth figures.
The Cornish brewery, based in Rock and famed for producing Doom Bar, saw profit quadruple in 2010, while turnover grew by 40% from ?11.4 million to ?16.1m.
Pre-tax profits, meanwhile, grew from ?428,225 to ?1.63m in the year ending Oct 2010, with much of the income attributed to Doom Bar's performance in the Enterprise Inns estate where it is the second biggest selling cask ale.
Commenting on the year ahead, Sharp's directors remained bullish, saying: "The beer industry is very competitive, with low barriers to entry for new brewers and progressive duty relief providing a considerable cost advantage to smaller brewers.
"Sharp's focuses its efforts on beer quality and excellent customer service and does not compete as a matter of course on price. The board does not foresee a significant increase in competitive pressure over the coming months."
28 Янв. 2011



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