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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK: Fuller, Smith & Turner beer sales improve

London Pride brewer Fuller, Smith & Turner has reported improved demand for its beer over the last four months.
Fuller's said today (28 January) that own-brewed beer sales by volume increased by 1% for the 17 weeks to 22 January. The performance shows that demand for Fuller's beers has improved, although volumes still fell by 1% for the first 43 weeks of the group's fiscal year.
 Both Fuller's and rival brewer Marston's, which reported a strong rise in bottled beer sales today, have outperformed a lacklustre UK beer market.
Fuller's said that like-for-like profits at its tenanted pub division were flat against the previous year for the 43 weeks to 22 January. It said that the company should meet its full-year profits expectations.
However, the brewer warned of rising costs over 2011 and 2012. "We are concerned that in these uncertain times our customers may have less discretionary spend," it added.
28 Янв. 2011



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