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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK. St Austell expands ale range

St Austell Brewery, Cornwall's biggest brewer, has announced it is to launch two new cask ales in 2011.
The award-winning Admirals Ale (5% abv), originally brewed in 2005 to commemorate the 200th anniversary of the Battle of Trafalgar, will become a permanent addition to the Brewery's cask range and will be joined by a brand new and as-yet-unnamed 3.8% abv ale that was trialled at the St Austell Brewery Celtic Beer Festival in November.
The Brewery, which celebrates its 160th anniversary this year, has tripled annual sales in the last ten years and now sells more than 16.7 million pints a year - 70% of which are Tribute.
James Staughton, managing director of St Austell Brewery, said he was delighted that head brewer Roger Ryman had expanded the cask ales in St Austell Brewery's permanent portfolio.
He said: "Roger's creativity and attention to detail have meant St Austell Ales are now renowned across the region, nationally and internationally for their taste, quality, consistency and innovation married to traditional brewing values.
"Bringing these two ales into our cask range is a key part of this growth strategy by complementing our existing brands and ensuring that we are able to offer a full spectrum of flavours to suit all palates."
Due to be launched in June 2011 to mark the 160th Anniversary of St Austell Brewery, the new 3.8% abv cask ale brand will be an easy-drinking cask ale slightly darker in colour than Tribute and brewed using both English Golding and the Tasmanian-grown Galaxy hop.
28 Янв. 2011



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