Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. St Austell expands ale range
The award-winning Admirals Ale (5% abv), originally brewed in 2005 to commemorate the 200th anniversary of the Battle of Trafalgar, will become a permanent addition to the Brewery's cask range and will be joined by a brand new and as-yet-unnamed 3.8% abv ale that was trialled at the St Austell Brewery Celtic Beer Festival in November.
The Brewery, which celebrates its 160th anniversary this year, has tripled annual sales in the last ten years and now sells more than 16.7 million pints a year - 70% of which are Tribute.
James Staughton, managing director of St Austell Brewery, said he was delighted that head brewer Roger Ryman had expanded the cask ales in St Austell Brewery's permanent portfolio.
He said: "Roger's creativity and attention to detail have meant St Austell Ales are now renowned across the region, nationally and internationally for their taste, quality, consistency and innovation married to traditional brewing values.
"Bringing these two ales into our cask range is a key part of this growth strategy by complementing our existing brands and ensuring that we are able to offer a full spectrum of flavours to suit all palates."
Due to be launched in June 2011 to mark the 160th Anniversary of St Austell Brewery, the new 3.8% abv cask ale brand will be an easy-drinking cask ale slightly darker in colour than Tribute and brewed using both English Golding and the Tasmanian-grown Galaxy hop.
28 Янв. 2011