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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. St Austell expands ale range

St Austell Brewery, Cornwall's biggest brewer, has announced it is to launch two new cask ales in 2011.
The award-winning Admirals Ale (5% abv), originally brewed in 2005 to commemorate the 200th anniversary of the Battle of Trafalgar, will become a permanent addition to the Brewery's cask range and will be joined by a brand new and as-yet-unnamed 3.8% abv ale that was trialled at the St Austell Brewery Celtic Beer Festival in November.
The Brewery, which celebrates its 160th anniversary this year, has tripled annual sales in the last ten years and now sells more than 16.7 million pints a year - 70% of which are Tribute.
James Staughton, managing director of St Austell Brewery, said he was delighted that head brewer Roger Ryman had expanded the cask ales in St Austell Brewery's permanent portfolio.
He said: "Roger's creativity and attention to detail have meant St Austell Ales are now renowned across the region, nationally and internationally for their taste, quality, consistency and innovation married to traditional brewing values.
"Bringing these two ales into our cask range is a key part of this growth strategy by complementing our existing brands and ensuring that we are able to offer a full spectrum of flavours to suit all palates."
Due to be launched in June 2011 to mark the 160th Anniversary of St Austell Brewery, the new 3.8% abv cask ale brand will be an easy-drinking cask ale slightly darker in colour than Tribute and brewed using both English Golding and the Tasmanian-grown Galaxy hop.
28 Янв. 2011



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