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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Bulgaria’s beer sales fall to 1991 levels

The Bulgarian beer industry has recorded another year of dwindling sales, falling to levels last seen in 2006 and 1991, the private Bulgarian television channel bTV reported.
Total sales in 2010 dropped by 4.5 per cent on 2009 levels. It appears that beer consumption has been hit by the global economic crunch, resulting in two consecutive years of decline.
According to the report, the decline is attributed to people opting for "cheaper" beer and "drinking at home" rather than visiting pubs and restaurants. The sale of glass bottles was losing ground to beer sold in larger and cheaper plastic containers. In 2010, 37 per cent of the market share went to the more traditional glass bottles and 53.6 per cent to plastic bottles, while draught beer accounted for only 5.6 per of the total. Canned beer came last at 3.8 per cent.
The market tendencies in Bulgaria were presented at the conference of the Union of Bulgarian Brewers in Bulgaria, where it was reported that its members collectively accounted for a 1.3 per cent drop in sales, down to 4.8 million hectolitres. These are Zagorka, Kamenitsa, Carlsberg, Bolyarka and Lom beer.
Carlsberg, for example, recorded a decline of between seven and eight per cent. Additionally, beer sales over Christmas and the holiday season were between 10 and 30 per cent down in places, Alexander Grancharov, executive director of Shoumansko Beer told Dnenvik daily.
1 Фев. 2011

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