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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

German brewery switches to new filtration system

The Welde brewery in Plankstadt, Germany has switched its entire production process to BASF's Crosspure filtration technology.
The German brewer will use the product to filter about 100,000 hectoliters of beer every year - the first commercial-scale application for the filtration aid anywhere in the world. Various other breweries are currently in the process of trialing Crosspure, added BASF.
Beer contains proteins and polyphenols stemming from malt and hops, which depending on the concentration, can quickly form complexes that make beer cloudy and affect the taste. Clarification and separation are, therefore, very important parts of the production process.
According to BASF, Welde chose the Crosspure method because it generates significantly less waste than the diatomaceous earth system, and consumes much less energy consumption than membrane filtration.
BASF products Divergan and Crosspure bind haze-active polyphenols during beer production, providing long-term stability and clarity without changing the taste. Crosspure, however, is simultaneously used for the removal of yeast and can replace diatomaceous earth.
The product, said BASF, is regenerable and suitable for use in existing filtration plants with only minor adjustments.
Insoluble Crosspure is removed completely from the beer after filtration, regenerated and reused, whereas diatomaceous earth requires disposal after use.
1 Фев. 2011

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