Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Kerry says brewers face major barley quality and supply challenge
USDA (United States Department of Agriculture) statistics estimate drawdowns on the on EU barley crop (of malting quality) to 10.05m tonnes in 2010, compared with 14.45m in 2009. The perfect storm?
Reasons for the output decline include heavy rain that hit production in Germany, Scandinavia and Eastern Europe, the Russian heatwave that hit production by 50% and led to a barley export ban, US production declines and a wet Canadian harvest.
But the bad news didn't end there, as Jolande de Ridder, Kerry Ingredients & Flavours EMEA marketing manager for beverages explained:
"Energy costs from malting have also risen compared to 2009, though still not quite at the highs of 2008, and malting capacity is not being fully utilised, especially in Europe. All of these factors have the overall effect of reducing supply volume."
Kevin Baker from beverage industry research specialists Canadean told FoodNavigator.com that barley shortages would clearly lead to increased costs for brewers, but said one way for them to cope was to reduce barley content as a percentage of the mass used in brewing, given that most firms don't use 100% barley in any case.
Enzymes to boost yields
Given the ‘perfect storm' hitting barley beer production, and worries about barley supply, cost and quality, Kerry is aiming to capitalise by offering manufacturers value-added products to increase output.
The ingredients giant has just completed in-house research on Canadian malted barley from 2010, which it said indicated a high beta-glucan content as against the 2009 yield: 0.54% dry as against 0.23% for 2009 malt.
High levels of beta-glucan (polysaccharides) can impair mash or beer filtration, causing a distinctive ‘beta-glucan haze', said Kerry, due to insufficient hydrolysis (decomposition of a chemical compound on contact with water) during mashing, which is important in high level barley adjunct brewing, where adjunct are unmalted grains that supplement main mash ingredients such as barley.
Last November, Kerry launched its Bioglucanase enzyme range to hydrolyse malt/barley beta-glucan, and the firm said trial using 150g/tonne decreased beta-glucan levels, lowered product viscosity and increased extraction rates.
For instance, specific variety Bioglucanase HAB is designed for ‘high level' barley adjunct brewing (where 90% barley is used in the mash) and Kerry said its new trials showed yield improvements of 1-2%, and reduced brewhouse costs by 0.4%.
7 Фев. 2011