The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
The Weekly Brew: Beer of all shapes and sizes
From the brewer's perspective, the bomber is great. It's a much more efficient package from a production standpoint-it requires fewer bottles, fewer caps, fewer labels, and fewer manpower to bottle when compared to six-packs. This correlates to less labor hours required to package the beer as well as lower unit packaging cost. Most 22oz beers come 12 bottles to a case, as opposed to four six-packs per case-because of this, the bomber format results in more units of product per case, theoretically enabling the brewer to reach more potential customers with their brew. Additionally, bombers (and all larger bottle formats) tend to have longer shelf lives and aging capability due to a higher ratio of beer-to-air inside the bottle, resulting in a lower oxidation rate.
The effect on the consumer is much different, however. For the average beer-drinker, their go-to six-pack may be between $8 and $10. While most bombers are priced under $10, many specialty brands and limited offerings can reach above $20. Some brewers, like local favorite Berkshire, offer their beers in the 22oz format at $3.99 for most styles. Sure, this may seem like a bargain in comparison to the $10 bottles it sits next to on the shelf, but if you break it down and compare it to your favorite $10 six-pack, even these $4 bombers correlate to a $13 six-pack price. If this rubs you the wrong way, don't even think about those 22 oz. bottles with a $10 or $15 price tag, converting to the equivalent of buying a $32 or $49 six-pack, respectively. I think it's safe to say that these production cost savings aren't always passed onto the customer.
While local brewer Berkshire and California brewer Lagunitas keep their 22 oz. prices around $4-6, the cost is still substantial for the buyer. These single bottles have a lower "try" cost (for those just wanting to sample the beer) in comparison to the six pack, but the unit cost is still substantially higher than most six-packs. Much of the mentality behind these special single bottlings is that they are meant to be shared and are brewed (and consumed) for special occasions. But, many breweries break this mind set by bottling all of their offerings in the 22oz format.
Ultimately, the craft beer industry will always have Sierra Nevada and Sam Adams, but the next tier of microbrewers emerging may lead into some different packaging options that will have a lasting effect on the market and the customer. Is the single bottle format the next wave of the future? It's definitely more profitable for the brewers, but the impending backlash from the customer may leave them questioning their packaging decisions. There will always be room for different packaging formats, but supporting your favorite six-pack now is more important now than ever. Cheers!
7 Фев. 2011