Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
UK. World’s strongest beer goes on sale at ?55 a bottle
Sink The Bismarck is believed to be the strongest beer in the world with a 41 per cent alcohol content. Brewed by Scottish firm BrewDog it costs ?55 for a 330ml bottle.
The drink, which works out as ?95 per pint, has four times as many hops than ordinary beers, say its makers.
The beer is supposed to be drunk in small quantities because it is so strong and has been designed with a screw top so it can be resealed.
Sink The Bismarck is believed to be the strongest beer in the world with a 41 per cent alcohol content. Brewed by Scottish firm BrewDog it costs ?55 for a 330ml bottle
The beer is supposed to be drunk in small quantities because it is so strong and has gone on sale in a pub in Birmingham
Now a pub in Birmingham has put the controversial beverage behind the bar.
Nigel Barker, landlord at the Wellington, told the Birmingham Mail: 'It has to be drunk in moderation because of its strength but we have sold several bottles.'
The taste for extra-strong beers has seen other brands appear on the market and an off licence close to the pub is selling one which is 'just' 32 per cent alcohol and also sells at ?55 for a 330ml bottle.
The high alcohol content means a 50ml serving would be the equivalent of consuming two glasses of wine.
The label warns: 'This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance - in exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.'
Harpal Rai, 34, off-licence owner, says he has sold four bottles of powerful Tactical Nuclear Penguin beer. He said: 'We tend to sell it more to the wealthier client, like doctors and lawyers, not only because of the price, but also for the taste too'
Harpal Rai, 34, owner of the Rai Wine Shops off-licence, said he has sold four bottles of the beer.
But Jack Law, of Alcohol Focus, said the super strong drink was a 'cynical marketing ploy' which could encourage irresponsible drinking.
He added: 'We want to know why a brewer would produce a beer almost as strong as whisky?
The fashion for super-strength booze comes at the same time that the Government has ordered a crack down on binge drinking.
Pub and club promotions that encourage drinking to excess will be banned in a retreat from a previous policy of liberalising licensing laws.
Licensees face fines of up to ?20,000 or up to six months in jail for offers such as 'All you can drink for ?10', or 'Free drinks for women under 25'.
But Harpal said the super strong beers are not aimed at the younger market and claimed they would not encourage irresponsible drinking.
'The beer is more for the discerning customer who likes quality and appreciates the drink,' he added.
'We tend to sell it more to the wealthier client, like doctors and lawyers, not only because of the price, but also for the taste too.
'They are brewed like a very good whisky hence the long wait in receiving the stock.'
Managing director James Watt from BrewDog said: 'This beer is about pushing the boundaries, it is about taking innovation in beer to a whole new level.'
He added that a beer such as Tactical Nuclear Penguin should be drunk in 'spirit-sized measures'.
8 Фев. 2011