The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Small Brewers Seek to Modernize Archaic Laws to Reflect Changes in the Beer Industry
“After decades of the same regulations, today’s marketplace has made Massachusetts state law damaging for small brewers in our state, jeopardizing both consumer choice and the hundreds of jobs in our industry”
While the industry has changed dramatically, the laws that regulate brewers and their distributors (also called wholesalers) have not. Laws passed in 1971 were written to protect small, local wholesalers from the powerful and dominant national brewers. Specifically, Massachusetts passed laws making it difficult, if not impossible, for a brewery to ever switch distributors. Distributors in those days represented very few brands, and the loss of any one of them was potentially catastrophic.
Today, thanks to the American Craft Beer Revolution, there are more than 1,200 small breweries nationwide, including almost forty brewers here in Massachusetts. The archaic laws of the 1970s need to be modernized to reflect the new marketplace, and State Representative Alice Peisch (D- Wellesley) filed legislation, HD 2759, to bring the law in sync with the American beer business in the 21st century. The legislation is lauded by the Brewers Association, who represents all craft brewers nationwide.
“Modernizing the current law to allow for more flexibility for small brewers and more choice for consumers is what today’s marketplace needs. This bill will allow small brewers to make their product more widely available, while also giving adequate protections to wholesalers,” said Representative Peisch. “I look forward to working with all interested parties to make this bill a reality.”
The legislation that Representative Peisch filed is carefully worded so that it will continue to protect wholesalers from the big, national brewers, but it will create opportunity for small brewers to switch distributors if the brewer feels they would be better served moving to a different distributor who would help make their beer more widely available at retail. Substantial compensation would be offered to the existing distributor by the small brewer.
Increasingly, the smallest craft brewers are reporting that some wholesalers focus on big brands while neglecting to deliver their craft beer brands to stores and restaurants, allowing them instead to collect dust and go stale in warehouses. Brewers have little recourse even when a wholesaler fails to perform. This is occurring at a time when consumers are clamoring for high quality, innovative craft beers. The Massachusetts Brewers’ Guild wants to support every brewery’s opportunity to succeed. This legislation is critical for the job security of the hundreds of workers employed at breweries in Massachusetts.
“After decades of the same regulations, today’s marketplace has made Massachusetts state law damaging for small brewers in our state, jeopardizing both consumer choice and the hundreds of jobs in our industry,” said Rob Martin, president of the Massachusetts Brewers Guild.
The Guild appreciates that brewers and wholesalers forge essential partnerships, and one cannot survive in business without the other. So, by working through the legislative process, it hopes to reach an agreement that protects both brewer and wholesaler and enhances their common opportunities for success.
In July 2010, the legislature did not act on a proposal made by wholesalers that would impose even stricter state laws. The wholesalers refiled that same legislation this year. The Guild feels strongly that now is the time to loosen, rather than tighten restrictions imposed on small brewers to allow small brewers to continue to grow and create jobs in the Commonwealth.
9 Фев. 2011