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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US: Supervalu takes on Bud Light and co with cut-price beer

Private label specialist Supervalu is taking on brewing heavyweights Anheuser-Busch InBev and MillerCoors by launching a cheaper alternative to the likes of Bud Light and Coors Light.
Supervalu said today (8 February) that its new Buck Range Light beers will shortly be available in most states across the US.
Pitched as a premium lager "that won't break the bank", the move is a clear challenge to branded players at a time when US beer sales are in decline and money remains tight for many consumers.
"Supervalu's goal in creating a new private brand beer is to provide customers a fair, low price option with the same great taste as leading national brands," said Supervalu's beer director, Trent McKinster. A 12-pack of Buck Range Light will cost around US$5.99. Packs of Bud Light and Coors Light are often found for close to double that and rarely less than $10.
There are signs that the US economic downturn has inspired more retailers to consider selling private label beer. Last year, the third largest beer retailer in the US, 7-Eleven, launched its Game Day premium lager with a suggested retail price of between $6.99 and $8.99 for a 12-pack.
Both Anheuser-Busch InBev and MillerCoors, the joint-venture between Molson Coors and SABMiller, raised their beer prices last autumn in order to protect profit margins in a tough market.
Beer sales in the US are expected to show a volume decline of around 3% in 2010, although several analysts believe beer will regain a little momentum in 2011. Supervalu supplies 4,270 retail stores across the US.
9 Фев. 2011



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