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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Molson Coors 4Q net declines as it sells less beer

Molson Coors Brewing Co.'s net income fell 51 percent in the fourth quarter as it sold less beer and dealt with rising costs for taxes, ingredients and fuel.
The Denver-based brewer reported Thursday that it earned $109.8 million, or 58 cents per share, for the quarter that ended Dec. 25. That's down from $222.1 million, or $1.19 per share, a year earlier. Adjusted earnings amounted to 66 cents a share.
Last year's quarter was boosted by an unusually high tax rate, the company said.
Revenue excluding excise taxes rose 1.7 percent to $835.1 million because of higher prices.
The results fell short of analysts' forecasts. They were looking for earnings of 69 cents per share on revenue of $837.4 million.
The Denver company raised prices in the downturn to protect profit margins, even if the amount of beer sold suffered as a result. Before the fourth quarter, cost-cutting had been helping its profits rise.
Molson Coors says it sold 1.9 percent less beer globally. The United Kingdom was particularly weak, with beer sold falling 4.9 percent.
To offset weakness in more established markets, Molson Coors is increasingly trying to expand in emerging markets such as China. The aim is to woo new drinkers to its Coors Light brand. The unit that includes sales outside the U.S., Canada and Britain saw volume rise 55 percent, though it is a still a tiny portion of Molson Coors' business.
Molson's U.S. joint venture with SABMiller, Miller Coors, performed better. The venture's net income rose 41 percent to $144.2 million as costs fell and prices for beer rose.
10 Фев. 2011



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