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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

U.S. Beer Imports by Country 2010

The volume of beers imported to the U.S. grew 4.9% in 2010, reaching 27,142,402 barrels. Imports peaked in 2007 at 29,694,714 bbls and then suffered through a 3% drop in 2008 followed by a whopping 10% volume drop in 2009. The growth in 2010 allowed the imported beer segment to gain back more than a third of the barrels lost during the recessionary period. Here is a list of the ten countries that send the most beer to the U.S. Several of them are mostly associated with a single supplier.

1. Mexico
2. Netherlands
3. Canada
4. Germany
5. Belgium
6. Ireland
7. United Kingdom
8. Jamaica
9. Italy
10. Dominican Republic

There are three countries that did not ship beer to the United States in 2009 that did so in 2010--Nepal, Uganda and Netherlands Antilles.
There are nine countries that shipped beer to the United States in 2009 that did not in 2010--Cameroon, Cayman Islands, Djibuti, Hong Kong, Iceland, Indonesia, Macedonia, San Marino and South Africa.
We'll have data coming out on a faster growing sector of the beer industry--craft brewers-- with the Brewers Association Power Hour with SIG's Dan Wandel on Feb. 17, followed by a press release the first week of March, my detailed presentation in San Francisco on March 24, the May/June issue of The New Brewer and then the BrewersAssociation.org Members-Only area.

Paul Gatza

13 Фев. 2011



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