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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Czech Republic: Beer output in 2010 the lowest since 1989

The output of Czech breweries sank by 8 percent to 17.1 million hectolitres, the lowest amount since 1989, according to preliminary estimates, the daily Hospodarske noviny (HN) writes Monday referring to Jan Vesely, chairman of the Czech Beer and Malt Association (CSPS).
The figure is nevertheless more favourable than the original expectation of a 12-percent fall. Though CSPS does not have precise data for 2010 at its disposal yet, the 8-percent fall is probable, Vesely said.
In 2009, total output of Czech breweries decreased by 6.5 percent to 18.6 million hectolitres.
Domestic sales in 2009 dropped by nearly 6 percent and total exports by more than 10 percent, HN notes.
Last year, this ratio turned vice versa and the decrease in exports was smaller than the drop of domestic sales. This fact probably moderated the dramatic fall of the entire market, HN writes.
The domestic sales are pulled down mainly by falling consumption in restaurants and pubs, HN writes.
The largest breweries have not released last year's sales so far but their lower output pulls down the entire market. Plzensky Prazdroj, Pivovary Staropramen, Heineken and Budvar control three quarters of the domestic beer production together.
A number of minor breweries have reported a growth but they do not have a major influence on the market, HN writes.

15 Фев. 2011



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