The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
UK. BrewDog announces record sales as drinkers shun large breweries
The company, known for its quirky marketing and often unusual craft beer, said UK sales had surged by 230% last year and said its products were now available in Tesco, Sainsbury’s, Asda, Morrison’s and Waitrose.
This is in the face of a market that was 3.9% down during 2010, according to the British Beer & Pub Association, as pubs closed during the recession.
The producer of Punk IPA, the flagship brand which accounts for just over 50% of sales, saw total sales rocket to ?3.9 million, or the equivalent of more than 7m bottles.
James Watt, the 27-year-old co-founder of BrewDog, also said pre-tax profits last year had come in at ?300,000 – well ahead of its ?147 pre-tax profit of 2009.
The company, which exports 55% of its produce, yesterday predicted its UK market share would continue to rise.
It also insisted that the growing taste for speciality beers was more than just a temporary trend, and was here to stay.
Mr Watt said mainstream breweries were now “running scared” of the craft revolution. He also said the company, which employs a staff of 50, would open new BrewDog pubs in Glasgow, Edinburgh, Manchester and London this year.
The company opened its first pub in Aberdeen in September.
Mr Watt also said its new ?5m brewery at Dyce, on the outskirts of Aberdeen, would be “up and running” in 2012 and would add significantly to production volumes.
The Fraserburgh facility will remain open for the production of “experimental beers”.
Mr Watt said he regarded his growing sales as a “landmark victory for BrewDog” against the big mainstream brewers.
He also said the rising popularity of speciality beers was evidence of a public swing. “The market has shifted,” Mr Watt said.
“Consumers have become less interested in beers from faceless, multi-national corporations.
“They want interesting beers, made by people with passion.
“Molson Coors buying Sharp’s Brewery is an act of panic, not commercial nous.
“Buying a small brewery does not buy you a craft beer soul.
“All this does is prove they can see the change is coming and recognition that the market is shifting.
“It won’t help them be a part of it.
“They, along with every other mainstream brewery, are shaking in their boots.”
16 Фев. 2011