Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. Outgrowing its Fulton Street brewery, Goose Island outsourcing two beers
Soon, all of two of the company’s most popular beers, Honker’s Ale and India Pale Ale, will be made more than 1,000 miles away from the city in Portsmouth, N.H. Doing so, the company said, will allow it to focus on its more specialized beers locally.
It’s the first time that Goose Island has produced its beer outside of Chicago since it started brewing in 1988, and its first major expansion since it opened its brewery on Fulton Street in 1995.
“We’ve continued to expand the Fulton plant, and we’ll expand it this year, but it does have its limits,” said John Hall, Goose Island’s founder and president. “We’d be in a fix without this contract.”
In order to keep up with growing demand in Chicago, as well as to continue expanding nationwide to markets like New York, the company needed to find new capacity to brew its beers. It found that in its partnership with the Craft Brewer’s Association, and its Portsmouth brewery that produces, among other beers, Redhook Ales.
“It’ll give us more capacity here to work on our specialty beers here,” Hall said. “It costs a lot of money, that’s a real big concern. But from a quality standpoint, probably not. We wouldn’t be doing it if we thought there was [a problem with the quality].”
Brett Porter, Goose Island’s head brewer, said that the company has found a fascinating and frustrating problem as demand has intensified.
“I’ve never heard a distributor threaten to remove a beer from shelves before because they couldn’t get enough,” Porter said, but it’s happening to Goose Island now, necessitating their choice to expand elsewhere. “We have to balance our desire to brew everything here with our need to satisfy demand. We want to embrace Chicago, but we can’t make enough beer to do so.”
But Porter said that in some ways, the move to New Hampshire might have a silver lining.
“Portsmouth’s better suited to making Honker’s and IPAs than our plant,” Porter said.
Nevertheless, there’s been a learning curve as they’ve tried to make the beer perfectly in another location. Every brewery is different, Porter said, and they’ve been trying to deal with that.
“We’re on our fifth iteration of IPA in New Hampshire, and the last batch fooled most people,” Porter said. “It’s a bit like a translation of a French novel to English. Even though we’ve been using the exact same malts, the beer has been coming out a little lighter — that’s the kind of thing that happens.”
But Porter said he thinks the company’s end goal is to bring production back to Chicago. After all, this is a company that’s long touted its use of Midwestern ingredients, and still runs — and innovates in — its original brewpub on Clybourn in Lincoln Park.
“At some point, maybe we’ll build another brewery in Chicago, and everything would come out of that,” Porter said. “Or maybe that becomes the 312 plant [Goose Island’s extremely popular wheat beer] and the older plant becomes the specialty beer plant.”
Building a new plant is an expensive venture, though. So in the meantime, they’re adding a few brewing tanks on the outside of the Fulton Street plant. It’s just another way they’re adding capacity.
So despite outsourcing some production, Hall said he’s committed to the city that birthed the company, and whose name graces every bottle in letters almost as big as the brand itself.
“It’s been an unbelievably good roll. We’re a Chicago company and we’re thrilled to be here and thrilled to be facing these decisions,” said Hall.
17 Фев. 2011