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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

San Miguel enters into new agreement with G K Skaggs

San Miguel Corporation (SMC), a Philippines-based food, beverage and packaging company, has reached an agreement with G K Skaggs, a global importer with a national distribution platform in the US, for import and distribution of San Miguel’s beer brands within the US.
Pursuant to the distribution agreement, G K Skaggs is now importing San Miguel Pale Pilsen, San Miguel Light, San Miguel Red Horse and San Miguel Cerveza Negra.
The Pale Pilsen is the international flagship of the San Miguel Corporation. San Miguel Cerveza Negra, the Philippines only dark beer, will be launched throughout the US in the Spring of 2011.
SMC operates over 100 major manufacturing facilities and exports its products to more than 40 countries outside the Philippines.
GK Skaggs specializes in the sales, marketing and distribution of Premium and Specialty Imported Beers and Wines across the US.
It is a longstanding member of various Industry Associations, such as; NWBA - National Beer Wholesalers Association, CBBD - California Beer and Beverage Distributors, PLMA - Private Label Manufacturers Association and the IBA - International Beverage Alliance.

18 Фев. 2011



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