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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

SABMiller to Build $100 Million Brewery in Southe Eastern Nigerian City

SABMiller Plc, the world’s second- largest brewer by volume, plans to build a $100 million brewery in Nigeria’s southeastern city of Onitsha within two years, an official said.
“The timing is right to capitalize on our company’s growth potential by expanding our footprints in Nigeria,” Simon Hawad, the brewer’s strategy development director for Africa, told reporters today in Onitsha, about 600 kilometers (375 miles) east of the country’s economic capital, Lagos. “We’re therefore confident the benefits will be significant.”
Africa’s most populous country, with more than 140 million people, is potentially the continent’s largest consumer market. SABMiller, which has brewing or beverage interests in 32 African countries, entered the Nigerian market in 2009 with the purchase of controlling interests in Pabod Breweries, based in the southern oil hub of Port Harcourt.
The London-based company will compete in Africa’s second- biggest beer market with rivals including Diageo Plc, which has sold more Guinness in Nigeria than in the beer’s native Ireland since 2007, and Heineken BV, which controls Nigeria Breweries Plc, the country’s biggest brewer.

25 Фев. 2011



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