Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. Craft beer defies downturn
The Local Brewing Industry Report 2011, published earlier this month by the Society of Independent Brewers (SIBA), revealed that volumes for independent brewers grew 9% in 2010.
While the overall beer market suffered a 3.9% decline, volumes among SIBA members grew by 8.8%. It wasn’t just volumes that improved either – the sheer variety of local beer expanded with many straying into different styles and broadening beyond cask into keg.
SIBA members are producing around 2,500 cask beer brands a year, 3,500 seasonal ales and 1,750 bottled brands, compared to just 300 in 1976.
However, the report also warns of a real threat to the future of this thriving industry – the punitive duty charged on beer in the on-trade, which is damaging the pubs that local brewers both depend upon and support.
Julian Grocock, SIBA chief executive, said: “Local brewers are just the kind of business this government has been saying it wants to see succeed. They create jobs for local people, contribute to the local and wider British economy by using home-grown ingredients such as barley, and have impeccable environmental credentials.
“It is time for the government to become more ‘joined up’ in its approach to taxation across the brewing and pubs industries.
"Introducing a lower VAT rate across the hospitality sector, and scrapping the duty escalator, would help to bring customers back to into pubs – helping to keep them, and the local breweries, in business and providing jobs at a time when they are sorely needed.”
Grocock concluded: “It’s hard to think of another industry where pride and passion for a product, coupled with consumer demand and appropriate fiscal support from government, have resulted in such a marked transformation in its fortunes.
"We urge the government to think long and hard before making any decisions which could jeopardise the prospects for our young, vibrant sector and of the pubs upon which it depends.”
2 Мар. 2011