Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Changing tastes part of beer business
One year ago, Jeff Hamilton was named president of Sprecher Brewing Co., marking the first time in the company's history that someone other than founder Randy Sprecher held that position. Hamilton had been vice president and general manager, and assumed more of the day-to-day duties of operating the company while Sprecher, who now lives part-time in California, retained the title of chief executive officer.
Sprecher Brewing was launched in 1985. It has grown to one of Wisconsin's largest craft brewers, and is known for such brews as its Black Bavarian and Special Amber. Based in Glendale, the company also sells a line of gourmet sodas, including root beer and cream soda; condiments, such as mustard and barbecue sauce; and potato chips - a natural pairing with beer and soda. Hamilton recently sat down to discuss his first year as president of Sprecher Brewing.
Q. So what have you done in the past year?
A. "We've done a lot of exciting things in the past year. We just finished an expansion, which virtually doubles our lager capacity. We've installed new brewing kettles. And we also are putting in a canning line as we speak."
Q. Why are you installing a canning line?
A. "There are a lot of reasons. Aluminum is 75% to 80% recyclable. It's also less expensive to ship. Beyond that, aluminum is the best thing for beer. It keeps out light, which is better for maintaining the quality of the beer."
Q. Do you think people realize that aluminum cans are better for beer than glass bottles?
A. "I'm sure they don't. They're always telling you that beer tastes better out of a glass bottle. I think back when beer used to be sold in steel cans, there may have been a taste issue. So that's created a stigma."
Q. The past year has seen a lot of capital investments.
A. "It's been the biggest capital spending year since I've been here. But it's all in response to opportunities and growth. People are wanting a lot of different beer flavors from craft brewers. They're not happy with just trying one or two beers. "
Q. Have you rolled out some new products over the past year?
A. "Yes, but that's not unusual. We've launched a lot of new products over the years. Last year we started our seasonal soda line. It's a tribute to Wisconsin fruits. We have strawberry, red apple, red raspberry and blueberry.
"We also started Chameleon Brewing (an offshoot of Sprecher Brewing). We're kind of known for traditional European beers here. That's how we got started.
"Today, American beers have outclassed the European beers. So we started Chameleon as a testament to the creativity of the American brewer. Chameleon allows us to express ourselves with newer types of American beers. We introduced four new products: Hop on Top, Fire Light, Witty and Ryediculous IPA."
Q. How did your sales perform last year?
A. "We're up 10% over 2009. That's revenue growth with no price increases. We didn't think it was appropriate to raise prices during an economic downturn."
Q. Have you added to your workforce?
A. "We've always hovered at around 50 employees. We added a couple of people last year, in maintenance and for the Chameleon sales line. Much of our growth has been onsite (at the brewery). We had over 40,000 people on tours last year for the first time ever."
Q. How long have you been at Sprecher? What did you do before?
A. "I've been here six years. Before that, I was at Rockwell Automation, where I ran a software business unit."
Q. Is this your dream job?
A. "I probably never dreamed it. But now that I'm in it, it is. We have just a great place to work."
8 Мар. 2011